Influencer Marketing Lead

Influencer Marketing Lead – Job Description

Experience: 4-5 years

Location: Mumbai – Lower Parel

Key Responsibilities:

• Lead end-to-end influencer marketing campaigns across brands.
• Develop influencer strategies aligned with brand objectives and target audiences.
• Identify, evaluate, and onboard relevant influencers and creators.
• Manage influencer relationships, negotiations, budgets, and deliverables.
• Work closely with creative, strategy, and account teams to execute campaigns.
• Track campaign performance and provide insights to improve ROI.
• Stay updated on creator trends, platforms, formats, and emerging talent.
• Mentor and manage the influencer marketing team.

Key Skills:

• Strong understanding of the influencer/creator ecosystem.
• Excellent communication, negotiation, and stakeholder management skills.
• Strong campaign planning and execution abilities.
• Experience managing budgets and multiple campaigns simultaneously.
• Data-driven approach with an understanding of campaign metrics and analytics.
• Strong network of influencers/creators is a plus.