Influencer Marketing Intern

Job Summary

Paper Boat is looking for an Influencer Marketing Intern to join our brand team for a 6-month, full-time internship based out of our Bangalore office. This is a hands-on role for someone who wants real exposure to how a FMCG brand builds and runs creator-led campaigns from the ground up. You'll work with the Creative Team on Paper Boat's influencer marketing engine - from creator selection to content review to campaign tracking - and get a front-row seat to how a Gen Z-first beverage brand builds culture-relevant marketing.

Key Responsibilities

• Creator sourcing & vetting: Help identify and shortlist nano, micro, and macro creators aligned with Paper Boat audience and brand personality.
• Agency coordination: Liaise with our roster of influencer marketing agency partners on brief distribution, creator go-lives, and timely reporting.
• Content review: Review creator content drafts against brand briefs, tone-of-voice guidelines, and ASCII disclosure norms before go-live approval.
• Campaign tracking: Maintain and update the Influencer campaign tracker - creator status, go-live dates, content links, and performance data.
• Reporting & analysis: Help compile weekly/monthly campaign performance summaries and flag high performing content for amplification.
• Ad-hoc brand support: Assist with other Paper Boat marketing initiatives as they come up - this role will evolve with the brand's needs.

What We're Looking For

• Genuine interest in social media, creator culture, and how brands show up on Instagram Reels and YouTube Shorts.
• Sharp eye for funny, witty content - you can tell good creator content from generic content.
• Comfortable with spreadsheets/trackers; no prior tool experience required, we'll train you.
• Strong written communication - you'll be reviewing briefs and creator content daily.
• Organized and detail-oriented - juggling multiple agencies and creators requires it.
• Bias for action and comfort with ambiguity - this is a startup-paced brand team, not a big-company internship.

Internship Details

• Duration: 6 months
• Location: Bangalore
• Work Mode: Full-time
• Start Date: Immediate

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.