Influencer Marketing Executive

Role & responsibilities

• Identify and shortlist relevant influencers, creators, and content partners for brand campaigns
• Coordinate with nano, micro, macro, and category-specific influencers as per campaign requirements
• Reach out to influencers for collaborations, barter campaigns, paid campaigns, and brand promotions
• Negotiate commercials, deliverables, timelines, and content requirements with influencers
• Share campaign briefs clearly with influencers and ensure proper understanding of brand guidelines
• Track influencer content deliverables such as reels, stories, posts, videos, and reviews
• Coordinate approvals between clients, internal teams, and influencers
• Follow up with influencers for content submission, corrections, posting, and reporting
• Maintain influencer databases with contact details, categories, location, commercials, and performance history
• Monitor live influencer content and ensure posting is done as per schedule
• Collect screenshots, links, insights, and campaign performance data after posting
• Prepare influencer campaign reports and daily/weekly status updates
• Stay updated with trending creators, viral content formats, social media trends, and platform updates
• Work closely with the social media, content, and campaign teams for smooth execution

Preferred candidate profile

• Graduate in marketing, mass communication, media, business, or a related field
• 0-2 years of experience in influencer marketing, creator coordination, digital marketing, or campaign execution
• Good understanding of Instagram, YouTube, Facebook, LinkedIn, reels, shorts, and creator-led content
• Strong communication, negotiation, and follow-up skills
• Ability to manage multiple influencers and campaign timelines at once
• Basic knowledge of influencer categories, engagement rate, reach, content quality, and audience fit
• Good knowledge of MS Excel, Google Sheets, and campaign tracking formats
• Strong coordination skills with attention to detail
• Ability to work with deadlines and manage daily execution tasks
• Comfortable with creator outreach, calls, WhatsApp coordination, and email communication