Influencer Marketing Executive

Company - D2C Fitness and Wellness Brand

Location - Lower Parel

D2C wellness brand focused on making everyday health and nutrition simpler through high-quality products and customer-first experiences.

Key Responsibilities

• Plan and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms.

• Identify and onboard relevant influencers and content creators.

• Manage influencer outreach, negotiations, commercials and collaborations.

• Coordinate with influencers for content briefs, timelines and campaign deliverables.

• Track campaign performance including reach, engagement, clicks, conversions and ROI.

• Work closely with the creative and performance marketing teams to develop effective influencer content.

• Maintain strong relationships with influencers and agencies.

• Explore new creators, trends and formats to improve brand visibility and sales.