Influencer Marketing Executive

Role & responsibilities

• Plan and execute influencer marketing campaigns to drive brand awareness, engagement & sales.
• Identify, evaluate, negotiate, onboard and manage relevant influencers/creators.
• Coordinate influencer briefs, content, deliverables, timelines and campaign execution.
• Build and maintain strong influencer relationships.
• Track campaign performance including reach, engagement, conversions & ROI.
• Create and manage a monthly social media calendar and plan activities in advance.
• Coordinate with the designer/creative team for social media posts, reels, stories and campaigns.
• Monitor social media trends and conduct basic competitor & market research.

Preferred candidate profile

• 1+ year experience in influencer/digital marketing.
• Good understanding of Instagram and social media trends.
• Strong communication, negotiation, coordination & creative thinking skills.
• Ability to manage multiple influencer campaigns and activities efficiently.