Influencer Marketing Executive

Key Responsibilities:

• Influencer Sourcing
  Research and shortlist relevant influencers and content creators aligned with Carbamide Forte's target audience, including health, wellness, fitness, nutrition, and lifestyle creators.
• Outreach & Negotiations
  Conduct influencer outreach through DMs, emails, agencies, and talent managers. Assist with negotiations and collaboration finalization.
• Campaign Coordination
  Coordinate product seeding, gifting, deliveries, content timelines, approvals, and creator deliverables.
• Performance Tracking
  Maintain influencer databases and campaign trackers while tracking CPV, views, reach, engagement, clicks, conversions, and ROI.
• Creator Relationship Management
  Build strong relationships with influencers and identify high-performing creators for repeat collaborations.
• Trend & Competitor Research
  Stay updated on emerging creators, viral content formats, social media trends, and competitor influencer campaigns.
• Creative Support
  Support brainstorming and execution of influencer campaign ideas, product launches, and creator-led content.

Qualifications & Requirements:

• Bachelor's degree in any field; preferably BMS, BBA, Marketing, Mass Communication, or a related field.
• 2+ years of experience in Influencer Marketing, preferably with a D2C brand.
• Experience in influencer marketing for D2C, FMCG, Beauty, Wellness, Nutrition, Supplements, or Consumer Brands is preferred.
• Hands-on experience in influencer sourcing, outreach, negotiation, and campaign coordination.
• Strong understanding of Instagram, YouTube, and other social media platforms.
• Good understanding of influencer metrics such as CPV, CPM, Reach, Engagement Rate, CTR, and ROI.
• Strong Excel/Google Sheets skills and ability to maintain campaign trackers and databases.
• Excellent communication and negotiation skills.
• Strong follow-up and relationship-management abilities.
• Highly organized and capable of managing multiple campaigns simultaneously.
• Ability to identify relevant creators based on campaign objectives and audience quality.
• Diploma/Certification in Digital Marketing is an added advantage.