Influencer Marketing Executive

* Manage end-to-end influencer campaigns on Instagram, YouTube, and other platforms.

* Find, shortlist, onboard, and manage influencers across different categories.

* Build and maintain a strong network of relevant creators.

* Create campaign briefs, content ideas, scripts, and guidelines.

* Coordinate with influencers, agencies, talent managers, and internal teams.

* Handle creator outreach, negotiations, content approvals, posting, and reporting.

* Negotiate commercials, deliverables, usage rights, and partnerships.

* Track campaign performance, including reach, engagement, views, conversions, and ROI.

* Maintain influencer databases, campaign trackers, and performance reports.

* Build long-term relationships with high-performing creators.

* Track competitors, new creators, trends, and content formats.

* Work with Brand and Performance Marketing teams to maximize influencer content.