Influencer Marketing Executive

Hiring for Influencer Marketing Expert for Mumbai location!!

Strong in Digital Agency Management & Campaigns Mandatory!!

Client: World's largest pure-play American consumer health company by revenue

Location: Mumbai, Powai

Exp: 6 Plus Years of relevant Experience

Tenure : 1 year contract through Randstad Payroll
Timing : General Shift 9:30AM to 6PM
Mode: Hybrid (2 Days WFO)

Interview Rounds: 2 Rounds

Contact Details

Email :- [email removed]
Phone :- [phone removed]

Must-have
• 3-6 years in influencer marketing, social media or community management brand side, agency side or
creator platform.
• Hands-on experience running multi-tier influencer campaigns at scale, including briefing, negotiation and
reporting.
• Strong working knowledge of Instagram, YouTube, Facebook and WhatsApp community formats, and what
actually drives performance on each.
• Comfort with numbers: able to build and interpret a campaign tracker, calculate efficiency metrics and
defend a spend recommendation.
• Excellent written English and Hindi; the ability to judge creator content in at least one additional regional
language is a plus.
• A sharp eye for brand and content quality, and the confidence to send work back.

Good to have
• Experience in baby care, personal care, FMCG or a mother-and-baby platform.
• Familiarity with influencer discovery and analytics tools, and social listening platforms.
• Understanding of ASCI influencer disclosure guidelines and advertising compliance in regulated categories.
• Experience with paid amplification of creator content (whitelisting and partnership ads).

Key responsibilities
1. Influencer programme (macro, micro, nano)
• Build and manage the influencer roster across all three tiers, with a clear role for each tier reach and
credibility at the top, relatability and volume at the base.
• Own creator identification, vetting and negotiation alongside agency partners; maintain a live database of
onboarded creators with rates, past performance and category conflicts.
• Translate brand and campaign briefs into creator-ready briefs: content pillars, hooks, must-say messages,
do-not-say list and mandatory disclosures.
• Review and approve content at script and pre-publish stages for brand, claim and safety accuracy.
• Manage the seeding calendar, product dispatch, contracts, usage rights and timely vendor payouts.

2. Agency collaboration
• Act as the day-to-day point of contact for influencer and social agency partners; set expectations on quality,
turnaround and cost efficiency.
• Run weekly work-in-progress reviews, quarterly performance reviews and scope discussions.
• Benchmark agency-proposed creator costs against the market and negotiate for better value per deliverable.

3. Community management WhatsApp & Facebook
• Own the parent communities on WhatsApp and Facebook: content calendar, moderation standards, member
growth and retention.
• Design engagement mechanics expert AMAs, ritual challenges, seeding drops, polls and UGC prompts
that keep the community active without turning it into a broadcast channel.
• Handle member queries and escalate product, safety or complaint issues to the right internal team within
defined timelines.
• Mine community conversation for consumer insight and feed it back into brand, innovation and content
planning.

4. Performance tracking & reporting
• Maintain a single source of truth campaign tracker: deliverables, live dates, spends, reach, views,
engagement rate, saves and shares, CPM/CPV and cost per engagement by tier and creator.
• Publish post-campaign reports with clear reads on what worked, what did not, and what changes next time.
• Build a performance benchmark library by tier, content pillar and platform so future planning is data-led
rather than instinct-led.
• Track competitive influencer activity in baby care and flag shifts in creator, format or spend patterns.

5. Ideas & experimentation
• Bring new content formats, platforms and creator categories into the brand plan each quarter.
• Run structured pilots small budget, clear hypothesis, clear read before scaling.
• Explore always-on advocacy models beyond campaign bursts: brand ambassador programmes, affiliate and
commerce-linked creator activity, and expert advocacy.