Influencer Marketing (Exec/Sr. Exec), East

We are looking for an experienced, dynamic Influencer Marketing professional to join our team, focused on East and Northeast India. In this role, you'll conceptualize and execute high-impact influencer campaigns, drive creator partnerships, and build strong associations that enhance brand visibility and engagement across social platforms, with a specific edge in regional-language influencer marketing across Bengali, Odia, Assamese and Hindi-speaking eastern markets, along with the cultural sensitivity required to work across the Northeast. You already know which creators move the needle in Kolkata, Bhubaneswar, Guwahati, Patna, Ranchi, Siliguri, Shillong and other key East and Northeast markets, and can turn that knowledge into sharp, scalable campaigns. If you have a strong interest in fashion, lifestyle, or lifestyle-adjacent categories and want to make an impact at scale, this is the role for you.

Key Responsibilities

Devise and execute end-to-end influencer marketing strategies & execution for East and Northeast India, aligned with overall brand objectives

Own the full campaign lifecycle from creator shortlisting, negotiation, and onboarding to briefing, content tracking, and reporting

Build and maintain a strong, current network of creators across Bengali, Odia, Assamese and Hindi-speaking eastern markets, as well as key creator communities across the Northeast, spanning lifestyle, fitness, fashion, food, travel, music, and regional entertainment niches

Execute campaigns around key product launches, brand collaborations, and marquee brand events for the region

Act as the day-to-day point of contact for stakeholders, understand briefs, manage expectations and ensure campaigns are delivered on time.

Draft concept notes, campaign decks and creative ideation documents that translate a brief into an executable influencer strategy. Stay on top of regional trends, festivals, and cultural moments (Durga Puja, Rath Yatra, Bihu, Chhath Puja, Hornbill Festival, regional New Year celebrations, and local events) to spot timely creator marketing opportunities

Build and nurture long-term creator relationships to maximize ROI rather than treating partnerships as one-off transactions

Track, analyze, and report on campaign performance and creator engagement rates; flag red flags like fake followers or inflated metrics

Collaborate with cross-functional teams (creative, strategy, social media, performance marketing, finance) to deliver campaigns with measurable business impact

What We're Looking For

1-3 years of experience in influencer marketing, talent management or client servicing at an agency, brand, or MCN

Native or fluent proficiency in Bengali, Odia and/or Assamese, with strong working knowledge of East India creators; familiarity with Hindi-speaking markets in Bihar and Jharkhand, and the ability to work effectively with local partners across Northeast India

Strong negotiation, communication, and relationship management skills; comfortable managing client/stakeholder relationships independently, confident on calls, clear in written communication, and calm under deadline pressure

Solid grasp of the creator economy - how creators price themselves, what drives engagement vs. vanity metrics, and how regional content differs across East India, Northeast India, and pan India audiences

Ability to ideate and build concept notes/presentations

Existing relationships with talent management agencies and influencer marketing/MCN networks active across West Bengal, Odisha, Assam, Bihar, Jharkhand, and the Northeast - you should be able to get a creator shortlist moving on day one