Influencer Marketing Coordinator

About Adbuffs:

Adbuffs is a performance-based media buying agency focused on helping brands achieve maximum marketing ROI. We aim to make brands more memorable, impactful, and profitable through innovative strategies. Committed to excellence, we offer dynamic solutions for our partners and clients. Our team thrives on collaboration, creativity, and delivering measurable results in the marketplace. 

Role Overview:

We are looking for a dynamic and execution-focused Influencer Marketing Coordinator who will manage end-to-end influencer campaigns while also actively participating as a UGC creator and in-house influencer for select brand collaborations.This is a role requiring strong coordination skills, creative confidence, and comfort being on camera. 

We are looking for candidates from Gurgaon. This role would require you to visit the head office Kolkata once per quarterly basis.

Key Responsibilities:

Influencer Campaign Management (End-to-End Execution) 

● Identify, onboard, and manage influencers across multiple client campaigns

● Handle influencer communication, negotiations, deliverables, timelines, and payouts

● Share briefs and ensure content aligns with brand messaging and campaign objectives

● Coordinate posting schedules and approvals 

● Track campaign performance and maintain influencer databases 

● Ensure smooth execution and timely completion of campaigns 

UGC Creation for Client Brands 

● Act as a UGC creator for client campaigns (Reels, Stories, short-form content)

● Create authentic, creator-style content including: 

○ Product demonstrations

○ Voiceovers 

○ Talking-head videos 

○ Trend-based content 

● Deliver content aligned with brand briefs while maintaining natural storytelling

● Shoot content independently or collaborate with the internal team when required

● Maintain a professional, confident, and brand-safe on-screen presence In-House

Influencer Participation 

● Be part of Adbuffs in-house influencer pool 

● Post assigned client content on personal social media profiles when required

●Represent brands authentically while following platform disclosure guidelines

●Participate in internal shoots, content planning, and trend-based campaigns

Required Skills & Qualifications 

● Strong communication and negotiation skills 

● Prior experience in influencer marketing / creator management preferred

● Comfortable being on camera and creating short-form content 

● Understanding of Instagram Reels, trends, and social media algorithms

● Organized, deadline-driven, and detail-oriented 

● Ability to multitask across multiple campaigns 

Preferred Profile 

● 1–3 years of experience in influencer marketing, social media, or content creation

● Personal social media presence with decent engagement (preferred but not mandatory)

● Confident, creative, and proactive mindset

Data Protection: 

By submitting this application, you provide your free and informed consent to Adbuffs Media to collect and process your personal data solely for recruitment evaluation purposes. You have the right to withdraw your consent, request access to, or request deletion of your data at any time by contacting [HIDDEN TEXT]. Data will be retained for Six (6) months and will not be shared with third parties except as required by law.