Influencer Marketing & Content Manager

Company Description 

Xtovia is a Hyderabad-based, science-backed haircare brand reimagining Indian beauty for a global audience. Our products are powered by TriLayerX™, our proprietary bond-repair technology backed by five global patent filings, delivering 76% stronger hair, 96% less breakage, and 72 hours of frizz-free manageability, shine and smoothness. Within three months of launch we've reached 30,000+ customers and become the first Indian beauty company to receive INCI names for two of our own synthesised ingredients — a milestone that places us at the forefront of the emerging i-beauty movement.

Role Description .

This is an end-to-end ownership role based full-time and on-site in Hyderabad.

As the Influencer Marketing Manager, you will own Xtovia's creator ecosystem — from identifying and onboarding the right influencers to building relationships, executing campaigns, managing deliverables and measuring performance across social platforms.

You will work closely with creators to develop high-performing Reels, UGC and social-first content, while helping translate Xtovia's product stories into content that feels authentic, engaging and relevant to their audiences.

We're looking for someone who understands that influencer marketing is more than sending products to creators. It's about finding the right creator, the right story, the right hook and the right format to make people stop scrolling — while ultimately driving brand awareness, engagement and sales.

We're looking for someone who is:

• Creator-obsessed and genuinely spends time on Instagram/Reels/YouTube.
• Highly aware of what makes content go viral.
• Creative enough to come up with a strong hook or content idea.
• Commercially smart enough to negotiate creator rates.
• Organized enough to manage 20+ moving pieces at once.
• Comfortable communicating directly with influencers and talent managers.
• Data-driven and able to understand why a campaign performed well or poorly.
• Passionate about beauty, haircare, lifestyle and D2C brands.
• Proactive — someone who brings ideas rather than waiting for a brief.

Required Experience

• 1–3 years of experience in influencer marketing or creator marketing.
• Prior experience with D2C, beauty, skincare, haircare, fashion or lifestyle brands is preferred.
• Strong understanding of Instagram Reels and short-form content.
• Experience handling influencer campaigns end-to-end.
• Strong negotiation and communication skills.
• Experience with creator outreach, briefing, content approvals and campaign reporting.
• Strong understanding of social media trends and creator behaviour.
  

We're looking for someone who takes ownership, moves fast and thrives in an entrepreneurial environment. If you want to be part of a fast-growing startup, work closely with the team, experiment, learn quickly and have a real impact on how a brand is built, this could be the right opportunity for you.

If you're excited to build, create and grow with Xtovia, we'd love to hear from you. Please send your resume to [HIDDEN TEXT]