Influencer marketing associate

Location: West Delhi

Job Type: Full-time, Work from Office

Experience Required: Fresher / 0–1 year

About Youthfluence

Youthfluence is India's leading campus and youth marketing agency, powering brand activations across 5,000+ colleges through a network of 75,000+ student ambassadors. We help brands like ITC, Bombay Shaving Company, Pee Safe, Unacademy, Hive Hostels, and Bajaj Pulsar tap into India's massive youth demographic through on-ground activations, influencer campaigns, and digital-first strategies. If you want to be at the intersection of youth culture, marketing, and scale, this is the place.

Role: Influencer Marketing Associate

You'll work directly with the team on live influencer campaigns for real brands. You'll be responsible for identifying and onboarding influencers across Instagram, YouTube, and other platforms, coordinating creator partnerships end-to-end, assisting with content strategy and campaign briefs, and tracking campaign performance and creator deliverables. You'll also contribute to brainstorming sessions for new client pitches, stay on top of trending content formats and creator economy shifts, and support content creation to drive authentic engagement between our clients and influencers. This is a hands-on role. You'll work on actual campaigns from day one, not hypothetical case studies.

Qualifications

• Familiarity with influencer marketing and creator ecosystems
• Strong research skills. You should be able to find the right creators for a brief quickly and assess their fit
• Good communication skills, both written and verbal. You'll be coordinating with influencers and internal teams
• Understanding of basic content performance metrics such as reach, engagement rate, and CPV
• Creative thinking, attention to detail, and the ability to manage multiple campaigns without dropping the ball
• Completed a degree in Marketing, Communications, or any related field (preferred but not mandatory)
• Prior experience in influencer marketing is a plus

Compensation

• The selected candidate will receive a stipend of ₹15,000 per month during the first two months of probation.
• Performance will be reviewed at the end of each month.
• From the third month onwards, compensation will be revised based on performance, responsibilities and prevailing market standards.