Influencer Marketing And Partnership Ads Lead

Role Title: Influencer Marketing & Partnership Ads Lead (Performance Focused)

Location: Vashi, Navi Mumbai | Shift: Mon-Fri (10 AM – 7 PM)

Role Overview The mandate is to build a predictable, conversion-led influencer acquisition engine for Research Ayu. You will own the complete funnel-from sourcing and content architecture to paid amplification and offline attribution-with a singular focus on Clinic Visit Conversions and revenue efficiency.

Primary Success Metrics: Cost Per Visit (CPV), Lead-to-Visit rate, and Influencer-level ROI (not reach or engagement).

Core Responsibilities

1. Performance-Driven Sourcing & Commercials

• Engine Building: Scale a structured sourcing engine using tools like Modash, HypeAuditor, and Upfluence.

• Rigorous Auditing: Move beyond vanity metrics to evaluate audience proximity to clinics, intent signals, engagement quality (saves/shares), and growth trends.

• Scoring & Selection: Maintain an internal Influencer Scoring Model to predict conversion potential.

• Strategic Negotiations: Structure commercial agreements focused on performance based or hybrid models; secure full usage rights and allow-listing access (3–6 months minimum).

2. Content Architecture & Partnership Ads

• Performance Briefs: Replace generic briefs with direct-response frameworks (Problem Agitation-Solution) and high-converting 3-second hooks.

• Paid Amplification: Execute end-to-end Partnership Ads (Meta Ads Manager) via creator handles to enhance trust and performance.

• Creative Testing: Collaborate with internal teams to convert influencer content into multiple ad variations for a systematic testing pipeline.

• Full-Funnel Alignment: Optimize the journey from Ad → Landing Page → Lead → Clinic Visit, ensuring messaging consistency and vibe across the funnel.

3. Data, Attribution & Scaling

• Advanced Tracking: Build a measurement system using GA, Mixpanel, and HubSpot to track offline attribution.

• Visualizing Performance: Develop Google Looker Studio dashboards to benchmark cohorts and identify funnel drop-offs. •

The 10% Rule Audit: Conduct weekly audits to identify high-performing Success Personas and replicate them across future selections.

• Experimentation: Run structured A/B tests on hooks, formats (UGC, testimonials), and audience segments.

Technical Skill Set & Tools

• Ad-Tech: Deep hands-on expertise in Meta Ads Manager (specifically Partnership Ads/Whitelisting) and Google Ads (YouTube/Display).

• Influencer Tools: Proficiency in HypeAuditor, Modash, Aspire, or CreatorIQ.

• Analytics: Strong grasp of Google Analytics, CRM tagging (HubSpot), and UTM frameworks.

• Storytelling: Ability to architect high-converting content hooks without losing creator authenticity.

Candidate DNA & Qualifications

• Experience: 5–7 years in Performance Marketing, Growth, or Influencer Marketing with a proven ROI track record.

• Industry Focus: Experience in high-intent categories like Healthcare, Wellness, or Ayurveda is preferred.

• The Mindset: You must be a Logical Skeptic who prioritizes behavioral signals over likes and thinks in terms of Revenue per Lead rather than impressions.

Note: This is a performance role with direct revenue accountability, not a PR or branding position.