Influencer & Content Strategist

Kerala Secrets | Full-time | On-site | Tirupati

Experience: 1–2+ years in Influencer Marketing / Content Marketing

Salary: ₹35,000–₹45,000/month

We are looking for a creative, passionate and knowledgeable Influencer & Content Strategist who understands what makes influencer content generate attention, engagement and sales.

What you'll do

• Develop influencer marketing and content strategies for Kerala Secrets
• Research and identify the right creators, content styles and campaign opportunities
• Analyse our existing influencer collaborations and identify what drives performance
• Develop hooks, scripts and storytelling concepts for influencer Reels
• Understand each influencer's personality and audience and create content specifically for them
• Study viral content, trends and consumer behaviour to develop new content ideas
• Work closely with influencers, content marketers and the video editor
• Analyse campaign performance and continuously improve content strategy
• Build systems and processes to scale influencer marketing

What we're looking for

• Strong understanding of Instagram, influencers and short-form content
• Excellent hook writing, script writing and storytelling skills
• Strong creative and analytical thinking
• Ability to understand why content works or doesn't work
• Good understanding of consumer psychology and conversion-focused content
• Hands-on influencer marketing experience
• Strong communication and collaboration skills
• Someone who takes ownership, experiments and learns quickly

Portfolio/examples of influencer campaigns, scripts or content strategy will be highly valued.