Industrial Sales Representative

Job Description – Sales Specialist

Company: Rawmart Material Solution Pvt. Ltd.

Position: Sales Specialist – TMT Bars & Structural Steel

Department: Sales & Business Development

Location: Pune, Maharashtra

Employment Type: Full-Time

Experience: 2–5 Years

Industry: Steel / Construction Materials / B2B

About the Role

Rawmart Material Solution Pvt. Ltd. is looking for a Sales Representative to drive B2B sales of TMT Bars and Structural Steel products. The role involves identifying new business opportunities, developing strong customer relationships, generating enquiries, negotiating commercial terms, and achieving sales and revenue targets.

The ideal candidate should have strong knowledge of the steel/construction material market, excellent communication and negotiation skills, and a proven track record in B2B sales.

Key Responsibilities

• Identify and develop new B2B customers across construction, infrastructure, real estate, manufacturing and related industries.
• Generate new leads through cold calling, references, market visits, networking and digital channels.
• Develop and maintain relationships with builders, contractors, fabricators, infrastructure companies, project consultants, dealers and institutional buyers.
• Promote and sell TMT Bars, Structural Steel and other steel products.
• Understand customer requirements and provide suitable product and commercial solutions.
• Prepare quotations, negotiate pricing and commercial terms, and close sales.
• Achieve monthly, quarterly and annual sales/revenue targets.
• Maintain a healthy sales pipeline and regularly follow up on enquiries and quotations.
• Conduct market research to understand competitors, pricing, demand and market trends.
• Coordinate with Purchase, Operations, Logistics and Finance teams to ensure smooth order execution and delivery.
• Monitor outstanding payments and coordinate with customers for timely collections.
• Maintain accurate customer, enquiry, quotation and sales data in CRM/MIS.
• Develop long-term customer relationships to generate repeat business and referrals.
• Prepare regular sales reports and provide updates on business development activities.

Required Skills

• Strong B2B sales and business development skills.
• Knowledge of TMT Bars, Structural Steel and construction/industrial steel products.
• Excellent communication, presentation and negotiation skills.
• Strong lead generation and customer acquisition capabilities.
• Good understanding of pricing, quotation and commercial negotiation.
• Ability to independently manage the complete sales cycle from lead generation to order closure.
• Strong networking and relationship-management skills.
• Target-oriented and result-driven approach.
• Good knowledge of MS Excel, CRM and sales reporting tools.
• Willingness to travel for customer meetings and market visits.

Preferred Candidate Profile

• Graduate/MBA in Sales, Marketing, Business Administration or a related field.
• 2–5 years of experience in B2B sales, preferably in steel, construction materials, building materials, infrastructure or industrial products.
• Candidates with an existing network among builders, contractors, fabricators, project companies, and institutional buyers will be preferred.
• Proven track record of achieving sales targets.

Key Performance Indicators (KPIs)

• Monthly/annual revenue achievement.
• New customer acquisition.
• Number and value of qualified inquiries generated.
• Conversion ratio of inquiries to orders.
• Sales pipeline value.
• Repeat business and customer retention.
• Collection/outstanding payment performance.
• Gross margin/profitability of business generated.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to work in a growing B2B steel and material solutions business.
• Performance-driven career growth.
• Exposure to key B2B customers and large-scale projects.
• Professional and collaborative work environment.