Inbound Marketing Manager

INBOUND & GROWTH MARKETING MANAGER

The product exists. The demand engine doesn't. That's the job.

Location: Bhubaneswar
Reports to: Co-Founder
Hours: Operational from India, built for the US market
Apply: [email removed]

WHO WE ARE

Two metrics. Revenue and cost.

Kutlerri.ai builds AI agents for restaurants.

Revenue grow one.
Cost cut the other.

Every agent we ship either grows one or cuts the other. That's the whole charter, and it's also the whole filter. If an idea can't point at one of those two numbers for an operator, we don't build it.

First agent out the door is the Catering Sales Agent. Catering is the highest-margin line in a restaurant and the most neglected one, because nobody has time to chase it between rushes. So the agent chases it: catches every catering inquiry, replies in minutes instead of days, quotes, follows up, and turns one-off orders into repeat accounts. All of it from the operator's phone. Built to be picked up, not pitched.

Restaurants are one of the largest industries in America and one of the least served by software that actually adds revenue. Almost nobody is building AI agents for an operator's bottom line, which means the category is still unnamed.

Live with US operators. App ships this quarter.

Getting operators to find us is what we're hiring for.

THE JOB

This role has no roadmap. That's the point.

You get outcomes. You build the path.

No playbook to inherit, no "here's how we did it last quarter," no dashboard someone else set up that you just keep green. You pick what gets built, what gets tested, and what gets killed on day 9 because the data said so.

You're the first marketing hire who owns inbound end to end. You'll work directly with the co-founder on strategy, with product on what the app needs to do to convert, and with our external agencies on execution. Some weeks that's a budget conversation. Some weeks it's you rewriting a landing page yourself because draft two still wasn't right. Both are the job.

WHAT YOU OWN

Eight things, all of them yours.

1. Inbound, end to end
   Every path that brings an operator to us without a human touching them first. Where it starts, where it leaks, where it converts. You'll define what a good lead even looks like for us, because nobody has yet.
2. Search, old and new
   Google still pays rent, so yes: technical SEO, content that ranks, structured data, comparison and category pages. But operators are asking ChatGPT what to use now, and if we're not in that answer we don't exist. Most of the market is still pretending GEO isn't real. Let them. You go take the ground.
3. Paid media
   Strategy, channel mix, plan, burn. Small budget, sharp questions, fast kills. You'll defend every dollar and you'll enjoy defending it. If a channel isn't working, you'll say so before we notice.
4. Agencies
   We work with external teams for brand, content, social, and SEO. You write briefs sharp enough that draft one is usable, then you run the reviews, the timelines, and the accountability. You run them. Not the other way around.
5. Activation and lifecycle
   The PLG heart of the role. An install is not a win. An operator who sends their first catering quote is a win. You own onboarding emails, in-app nudges, and every small push that turns a curious download into someone who opens the app on a Tuesday because it made them money on Monday.
6. The words
   Operators can smell SaaS marketing through a closed door. No "streamline your operations," no stock photo of a chef pointing at a tablet. You'll help us sound like people who know what a 7pm rush feels like. Site, landing pages, email, social, and whatever you invent on a Thursday.
7. Experiments
   Test more than you launch. Fail fast, fix faster, change direction when the data says so, and be loud about what flopped. That's how the next one works.
8. The numbers
   Tracking and attribution that we can trust, and a weekly read you bring to us without being asked. Installs, activation, cost per install, cost per activated operator. You'll own the definitions, not just the reporting.

IS THIS YOU

We care about depth, not labels.

• You've done PLG and you were in the engine room, not next to it. B2C, prosumer, or self-serve B2B — we care less about the label than the depth. You know the loops, the plateaus, and the difference between a number that moves the business and one that looks great in a screenshot.
• You get that this is a B2B product with a B2C motion. Our user is a restaurant owner checking their phone after service, and they buy like a consumer.
• You've done growth-stage. You know this hustle is different from marketing at a place with a brand team, a demand gen team, and a process for everything.
• You're comfortable that the motion is mixed right now and getting cleaner. You can market a product-led future without pretending the present is tidier than it is.
• You're creative by instinct. You have opinions about copy and you'll fight for the good ones.
• You go deep without being asked. Nobody has to forward you the industry newsletter. Two months in, you'll know more about restaurant catering than we expected you to, because digging into a new space is the fun part for you.
• You're comfortable building for North America. The market, the tone, the way people buy there.
• You're analytical enough to be dangerous. GA4, ad platforms, a spreadsheet, and enough stubbornness to find the answer yourself.
• You don't need the next step handed to you. Roughly 4 to 8 years in, though what you've built matters far more than how long you've been building.

WHY YOU'D WANT THIS

Get it right and the curve bends.

You report to the co-founder. Budget, channels, and the calls are yours. There's no layer between you and a decision.

We have paying US customers, so you're not marketing a promise. Building the first demand engine in a market this size, in a category nobody has named yet, is not the kind of work that pays back in percentage points.

Decisions in hours. Launches in days. Credit given loudly. Competitive comp for the stage, and a real equity conversation for the right person.

ONE QUESTION WE ACTUALLY CARE ABOUT

What's a channel you built from zero that nobody asked you to build?

Lead with that. Send it to [email removed] with your resume or LinkedIn. Skip the cover letter. Show us the thing you made.