Inbound Marketing Manager - B2B

Role Overview:

We are seeking a seasoned Inbound Marketing Manager to join our growing team in Bhubaneshwar. In this role, you will be the architect of our digital growth engine, responsible for designing and executing comprehensive inbound strategies that attract, engage, and convert high-value B2B prospects. You will work closely with cross-functional teams, including sales, product, and content creators, to ensure our messaging resonates across every stage of the buyer's journey. By leveraging data-driven insights and creative campaign management, you will directly influence our lead generation pipeline and play a pivotal role in scaling our market presence and achieving sustainable business growth.

Key Responsibilities:

- Orchestrate end-to-end B2B marketing campaigns that align with business objectives to drive qualified lead volume and improve conversion rates.

- Manage and optimize SEM and SEO initiatives to enhance organic visibility and maximize return on ad spend across competitive search landscapes.

- Analyze complex marketing data and performance metrics to provide actionable insights that refine strategy and improve overall campaign ROI.

- Collaborate with sales leadership to bridge the gap between marketing efforts and revenue outcomes, ensuring a seamless lead hand-off process.

- Oversee the development of high-impact content assets that establish thought leadership and nurture prospects through the sales funnel.

Required Skillset:

- Demonstrated expertise in building and scaling B2B inbound marketing frameworks with a proven track record of managing multi-channel digital campaigns.

- Advanced proficiency in SEO and SEM tools, with the ability to translate technical search data into strategic growth opportunities.

- Strong analytical mindset, capable of interpreting marketing analytics to drive decision-making and optimize budget allocation.

- Exceptional communication and interpersonal skills, enabling effective collaboration with diverse stakeholders and cross-functional teams.

- Ability to thrive in a dynamic, on-site work environment in Bhubaneshwar, demonstrating high levels of adaptability and ownership.

- A Bachelor's or Master's degree in Marketing, Business Administration, or a related field, complemented by 5 to 10 years of professional experience in a high-growth environment.