In Store Manager For FMCG business

Job Description

In-Store Manager FMCG | Snacking Business

Department: Sales / Retail Operations
Function: In-Store Sales & Merchandising
Industry: FMCG – Snacking
Location: Mumbai
Reporting To: Area Sales Manager / Regional Sales Manager
Experience: 0-5 years
Employment Type: Full-time

About the Role

We are looking for an energetic and execution-focused In-Store Manager to drive sales, visibility, merchandising, and overall brand execution for our snacking portfolio across assigned retail stores.

The role will be responsible for ensuring strong product availability, impactful in-store visibility, effective merchandising, promotional execution, and achievement of store-level sales targets. The candidate will work closely with store teams, promoters, merchandisers, sales teams, and internal stakeholders to maximize the performance of the snacking category.

Key Responsibilities

1. Store Sales & Target Achievement

• Drive achievement of assigned store-wise sales and volume targets.
• Monitor daily/weekly sales performance and identify gaps.
• Develop store-level action plans to improve sales and productivity.
• Drive sales of core SKUs, premium products, new launches, and strategic innovations.
• Identify opportunities to increase basket size and cross-selling.

2. In-Store Execution & Visibility

• Ensure excellent visibility and availability of the snacking portfolio across assigned stores.
• Implement planograms, shelf layouts, secondary displays, gondolas, end caps, checkout displays, and other visibility assets.
• Ensure products are placed in high-traffic and relevant shopper locations.
• Monitor share of shelf and competitor visibility.
• Ensure all POSM and branding materials are correctly installed and maintained.
• Conduct regular store audits and ensure timely closure of execution gaps.

3. Merchandising & Product Availability

• Ensure optimum stock availability across key SKUs.
• Monitor stock levels, replenishment, ageing, and out-of-stock situations.
• Coordinate with store personnel and sales/distribution teams for timely replenishment.
• Ensure proper product rotation using FIFO/FEFO principles, wherever applicable.
• Monitor product freshness, packaging condition, and shelf hygiene.
• Minimize stock-outs, damages, expiries, and returns.

4. Promotion & New Product Execution

• Execute promotional campaigns, consumer offers, sampling activities, and in-store activations.
• Ensure promotional pricing and communication are correctly displayed.
• Track promotion effectiveness and report store-level observations.
• Ensure timely execution of new product launches and product placements.
• Gather shopper and store feedback on new products and promotions.

5. Store Team & Promoter Management

• Manage and coordinate in-store promoters/merchandisers where applicable.
• Define daily priorities and ensure discipline in store execution.
• Train the team on product knowledge, selling techniques, brand propositions, and promotional schemes.
• Monitor attendance, productivity, grooming, and performance.
• Conduct regular performance reviews and provide coaching to the team.

6. Customer & Store Relationship Management

• Develop strong working relationships with store managers, department heads, floor managers, and relevant store personnel.
• Coordinate with store teams to secure better product placement and