IN_Senior Associate_SMFC_GCC_Advisory_Gurgaon

Job Description & Summary:We are looking for aseasonedSalesforce Marketing CloudDeveloper

Responsibilities:

• 5+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud.

• Software development background experienced with development languages and frameworkse.gHTML, CSS,SQLand JavaScript.

• Strong knowledge of the Salesforce platform anditsdata model

• Strong knowledge ofAmpscript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from Mobile Push.

• Proven working experience using various marketing cloud components: Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder.

• Knowledge of Marketing Cloud Best Practices

Mandatory skill sets:

• Understanding business requirements, creating specifications, designing marketing journeys and email templates, developingcampaignsand managingend to enddelivery.

• Create and manage SFMC Cloud Pages and use audience builder data in journeys

• Design, develop and debug custom solutions

• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.

• Create data extensions using SQL scripts by analyzing the campaign requirements.

• Provide ROI details to variousstake holders.

• Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, dataanalysisand reporting.

Preferred skill sets:

• Salesforce Marketing Cloud

Years of experiencerequired:

5to10Years

Education qualification:

BE/B.Tech/MBA/MCA/M.Tech