IMU Global Song Digital Commerce Senior Manager

 About The Role  


Job Title

Global Song - Solution Architecture - Digital Marketing Senior Manager


Management Level:06 Senior Manager


Location:Bangalore


Must have skills:Digital Marketing, SEO, SEM, paid marketing, affiliate marketing, performance marketing, growth marketing, team management


Good to have skills:Proposal building experience/Sales experience in Marketing Operations and/or analytics


Job

Summary:
The Marketing & Digital Comm. Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Dig. Marketing offering and the levers/services that we can deliver them through the responsibilities explained below.




Responsibilities:
Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends

Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals

Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in

Responsible for working with the pursuit team to assess the dig. marketing operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research

Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive

Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry

Responsible for innovating on the approach/process to build value propositions to clients

Professional & Technical

Skills:

Total 13+ years of experience in Digital Marketing, with understanding of typical business problems that functions like marketing face within client organizations & typically resolution approaches

Understanding of various tools/technology platforms that are used in Digital Marketing and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage

Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them

Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven

Quantitative skillsets Working knowledge of Excel/Power Point is a must

Proposal building experience/Sales experience in Marketing Operations and/or analytics is highly desirable

 Qualification 

Experience:Minimum 13 years of relevant experience is required


Educational Qualification:MBA or equivalent from a reputable school / program is highly desirable