IMU-Brand and Marketing Strategist Consultant

 About The Role  

Job Title - IMU Brand and Marketing Strategist Consultant

Management Level :09 Consultant

Location:NCR

Must have skills:Strategic brand planning, content marketing, campaign development, stakeholder management, digital and social media strategy


Good to have skills:Social commerce experience, data-driven marketing, performance marketing knowledge

Job

Summary: We are seeking a Consultant Brand and Marketing Strategist to lead and shape strategic marketing initiatives across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. Youll play a critical role in current and upcoming engagements

, helping our clients achieve brand resonance, customer engagement, and commercial outcomes through smart marketing.


Roles & Responsibilities:

Lead end-to-end brand and content strategy for enterprise-level clients across sectors

Drive the strategic vision for marketing campaignsfrom insight generation to execution oversight.

Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.

Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.

Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.

Contribute to pitch development and business growth through consultative engagement.

Stay ahead of market trends, competitive insights, and new technologies including social commerce innovations.



Professional & Technical

Skills:

Proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies.

Strong understanding of content marketing ecosystems (owned, earned, and paid media).

Skilled in customer journey mapping, content lifecycle planning, and editorial governance.

Proficiency in using analytics tools and performance data to refine marketing tactics.

Strong storytelling, presentation, and communication skills

Experience working in or with digital-first and agile environments

Believes in the power of brands

Additional Information:NA

About Our Company | Accenture

 Qualification 

Experience:Minimum 6 year(s) of experience is required


Educational Qualification:Masters degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred