I&F Decision Sci Practitioner Sr Analyst

Skill required: Delivery - Campaign Analytics & Reporting

Designation: I&F Decision Sci Practitioner Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.

What would you do Intelligent Operations centers. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. .We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client s business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.You will be aligned with our Marketing Operations vertical, supporting end-to-end campaign analytics including audience segmentation, customer insight generation, and campaign performance measurement for global clients. You will work with CRM and campaign management platforms to build targeted audiences, track campaign effectiveness, and deliver actionable insights that improve marketing ROI.

What are we looking for Total 5 to 8 years of experience; 2+ years in campaign analytics, CRM analytics, or marketing analyticsAdvanced SQL for audience extraction, segmentation, and campaign data analysisExperience with CRM or campaign management platforms (Salesforce Marketing Cloud, Adobe Campaign, or similar)Experience with Power BI or Tableau for campaign dashboards build.Familiarity with ML-driven personalization or next-best-action enginesLeverage AI and automation tools to streamline analytics workflowsProficiency in Excel (Pivot Tables, VLOOKUP, data manipulation)Solid understanding of campaign performance metrics and digital marketing KPIsExperience building audience segments and measuring campaign effectivenessStrong analytical thinking and ability to translate data into actionable insightsGood communication and stakeholder collaboration skillsBachelor s degree in Marketing, Statistics, Business, IT, or a related fieldReporting support, QA checks and documentation disciplineKnowledge of A/B testing and statistical significanceFamiliarity with loyalty programs, customer retention, or CRM strategyPython for data manipulation and automation

Roles and Responsibilities: Build and manage audience segments using CRM databases, CDPs, and SQL-based tools to support targeted marketing campaignsExecute customer segmentation analyses based on behavioral, demographic, and transactional dataApply consent, opt-in, contractability, eligibility and suppression rules as per approved guidanceDesign and deliver campaign performance reports, tracking key metrics such as open rates, conversion rates, CTR, and revenue liftConduct pre- and post-campaign analyses including test-and-control measurement and attribution modellingCollaborate with campaign managers and marketing teams to understand campaign objectives and align analytics outputs accordinglyMonitor campaign health in real time and flag performance anomalies to stakeholdersSupport the development of customer insight decks that inform targeting strategies and creative decisionsPerform customer lifetime value (CLV) and RFM (Recency, Frequency, Monetary) analyses to inform segmentation strategyMaintain and improve data quality within campaign management and CRM systemsDocument audience build logic, campaign tagging structures, and measurement methodologiesBuild and maintain interactive dashboards using Looker, Power BI and/or Tableau to visualize KPIs and business performanceDevelop automated, scheduled reports that reduce manual effort and ensure consistent, reliable delivery of insights

Qualification Any Graduation