Human Resources Manager

Department: Human Resources

Location: Cocoma Digital HQ – Andheri West, Mumbai

Employment Type: Full-Time (On-site)

Overall Experience: 5+ years in Human Resources.

HR Manager Experience: Minimum 2+ years working in an HR Manager/Asst. Hr Manager role.

Industry Background: Entertainment, Social Media, Digital Marketing, Advertising, Creative, Media, or Agency experience is mandatory.

Reporting To: COO / Leadership Team

ABOUT COCOMA DIGITAL & STUDIOS

Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies. Our Digital division specializes in YouTube growth strategy, social media marketing, creator collaborations, content development, and digital brand building. Our Studios division delivers end-to-end post-production, localization, and creative production services across Films, OTT, Television, and Digital Platforms.

As we continue to scale rapidly, we're building a structured, technology-first, and performance-driven organization. We're looking for an HR professional who can help us hire better, build stronger processes, improve employee experience, and implement AI-driven HR operations.

ROLE OVERVIEW

We're looking for a proactive and execution-focused Human Resources Manager who can build strong HR systems while supporting the company's rapid growth.

This role goes beyond traditional HR.

You'll be responsible for attracting top talent, improving hiring quality, reducing hiring turnaround time, implementing HR processes, strengthening company culture, improving employee retention, driving performance management, and leveraging AI and automation to build a modern HR function.

You'll work closely with leadership and department heads to ensure Cocoma hires the right people, builds scalable processes, and creates a high-performance culture.

KEY RESPONSIBILITIES

Talent Acquisition & Workforce Planning

• Own end-to-end recruitment across Creative Depts, YouTube, Social Media, Production, Technology, Business Development, and Corporate functions.
• Partner with department heads to understand hiring priorities and workforce planning.
• Build strong talent pipelines through LinkedIn, Naukri, referrals, networking, social media, and proactive talent sourcing.
• Improve hiring quality while reducing hiring turnaround time.
• Screen candidates beyond resumes by evaluating attitude, communication, culture fit, ownership, and long-term potential.
• Coordinate interviews, assessments, offer rollouts, salary negotiations, documentation, and onboarding.
• Maintain a structured ATS and recruitment database for future hiring needs.

HR Operations & Process Excellence

• Manage the complete employee lifecycle—from onboarding to exit.
• Maintain employee records, HR documentation, attendance, leave management, and HRMS.
• Coordinate payroll inputs with the Finance team.
• Ensure compliance with statutory requirements including PF, ESIC, Gratuity, Shops & Establishment Act, and applicable labour laws.
• Prepare HR dashboards, MIS reports, hiring analytics, attrition reports, and workforce insights for leadership.

Performance Management & Employee Development

• Drive probation reviews, confirmations, KRAs, KPIs, and performance evaluation cycles.
• Partner with managers to identify skill gaps and training requirements.
• Support career development, internal mobility, and succession planning.
• Help managers build high-performing teams through structured feedback and performance tracking.

Employee Engagement & Culture

• Conduct induction and onboarding programs for new employees.
• Foster a collaborative, performance-oriented, and accountable work culture.
• Plan and execute employee engagement initiatives, celebrations, learning sessions, and team-building activities.
• Address employee concerns professionally while maintaining confidentiality and fairness.
• Drive initiatives that improve employee satisfaction and retention.

HR Systems, SOPs & Organizational Development

• Build, document, and continuously review and improve HR policies, SOPs, onboarding processes, and employee handbooks.
• Standardize HR workflows across departments to ensure consistency and operational efficiency.
• Recommend process improvements that increase transparency, accountability, and productivity.
• Ensure all HR documentation and organizational records are accurate and up to date.

AI, Automation & HR Technology

• Identify opportunities to automate repetitive HR tasks using AI and digital tools.
• Utilize ATS platforms, AI sourcing tools, AI screening tools, and workflow automation to improve recruitment efficiency.
• Leverage AI for job descriptions, candidate sourcing, interview coordination, HR documentation, reporting, and internal communication.
• Continuously evaluate emerging HR technologies that improve hiring speed, candidate experience, and operational excellence.

Leadership Partnership

• Act as a trusted HR partner for department heads.
• Support leadership in manpower planning, organizational restructuring, and resource allocation.
• Present hiring insights, workforce analytics, and HR recommendations to management.
• Contribute towards building a scalable HR function aligned with Cocoma's long-term growth plans.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor's or Master's degree in Human Resources, Business Administration, Psychology, or a related field.
• 3–6 years of experience in HR, Talent Acquisition, or HR Operations.
• Experience hiring for Social Media, Creative Agencies, Media, Technology, Production, or Startup environments is highly preferred.
• Strong understanding of recruitment strategies, HR operations, employee engagement, and performance management.
• Excellent communication, negotiation, stakeholder management, and interpersonal skills.
• Strong organizational abilities with the capability to manage multiple priorities in a fast-paced environment.
• High ownership, execution capability, and problem-solving mindset.

LANGUAGE & COMMUNICATION PROFICIENCY

• English – Professional Proficiency
• Hindi – Professional Proficiency

TOOLS & TECHNICAL PROFICIENCY

HR & Recruitment

• ATS Platforms (Zoho Recruit, Recruit CRM, Workable, or similar)
• LinkedIn Recruiter
• Naukri Recruiter
• HRMS Platforms

Productivity

• Google Workspace (Docs, Sheets, Slides, Drive)
• Microsoft Office Suite

AI & Automation

• ChatGPT
• Google Gemini
• Claude
• Perplexity
• AI sourcing and recruitment tools
• Workflow automation platforms (Zapier, Make, n8n, or similar)

SUCCESS METRICS (KPIs)

• Time-to-Hire
• Quality of Hire
• Offer Acceptance Rate
• Hiring Target Achievement
• Employee Retention
• Probation Success Rate
• Recruitment Funnel Conversion
• Employee Engagement Score
• HR Process Compliance
• Hiring Manager Satisfaction
• AI & Process Automation Adoption
• HR Documentation & SOP Completion

IDEAL CANDIDATE PROFILE

We're looking for someone who:

• Thinks like a business partner rather than just an HR executive.
• Enjoys building teams and hiring exceptional talent.
• Can identify high-potential candidates beyond what's written on a resume.
• Is process-oriented and believes in documentation, SOPs, and continuous improvement.
• Has experience working in high-growth, fast-paced organizations.
• Embraces AI and technology to improve HR efficiency.
• Is proactive, accountable, and execution-focused.
• Can confidently work with founders, department heads, and leadership teams.
• Thrives in a performance-driven environment and enjoys solving organizational challenges.

WHAT WE OFFER

• Competitive Compensation
• Career Growth Opportunities
• Opportunity to Build & Scale HR for a Rapidly Growing Organization
• Exposure to Creative, Digital, Media & Technology Businesses
• AI-Driven HR & Recruitment Environment
• Collaborative & Entrepreneurial Work Culture
• Opportunity to Drive Organizational Growth & Transformation

A DAY AT COCOMA DIGITAL – Human Resources Manager

Your day begins by reviewing hiring priorities, recruitment pipelines, and workforce updates. You'll coordinate with department heads to close critical positions, conduct interviews, and ensure candidates move efficiently through the hiring process.

Throughout the day, you'll optimize recruitment workflows, manage employee relations, support onboarding, review HR metrics, implement AI-driven hiring processes, and collaborate with leadership on organizational planning.

At Cocoma, HR is more than managing people; it's about building high-performing teams, creating scalable systems, leveraging technology, and enabling the organization to grow with the right talent, processes, and culture.