Human Resources Business Partner (sales)

HR Business Partner – Sales

Department: Human Resources

Location: Navi mumbai

Experience: 10–15 Years

Industry: Manufacturing / FMCG / Building Materials / retail/ Consumer Products

Reporting To: Head HR / CHRO

Employment Type: Full-time

Role Overview

We are looking for an experienced HR Business Partner – Sales to partner with the Sales and Business teams and drive people strategies aligned with business objectives. The role will be responsible for managing the complete employee lifecycle for the sales organization, improving sales-force productivity, managing talent, reducing attrition and supporting business growth.

Key Responsibilities

1. Business Partnering

• Partner with Sales Leadership and Regional Sales Heads on people-related matters.
• Understand business targets, sales structures and manpower requirements.
• Develop HR strategies aligned with revenue and business-growth objectives.
• Provide HR analytics and actionable insights to management.

2. Sales Workforce Planning

• Prepare manpower plans based on business expansion and sales targets.
• Manage hiring requirements for Sales Managers, Area Sales Managers, Territory Managers, Sales Officers and Business Development teams.
• Identify critical positions and succession requirements.

3. Recruitment & Talent Management

• Partner with Talent Acquisition for timely closure of sales positions.
• Develop talent pipelines for key sales territories.
• Conduct talent reviews and identify high-potential employees.
• Support succession planning and internal mobility.

4. Performance Management

• Drive PMS/KRA processes for the Sales team.
• Ensure alignment of individual KPIs with business and revenue targets.
• Identify performance gaps and coordinate Performance Improvement Plans.
• Support Sales Leadership in performance-related decisions.

5. Compensation & Sales Incentives

• Support design and review of sales incentive schemes.
• Benchmark sales compensation against the market.
• Analyze incentive effectiveness and its impact on sales productivity.
• Partner with HR/Finance on CTC and compensation structures.

6. Employee Engagement & Retention

• Monitor sales-force attrition and identify root causes.
• Develop retention strategies for critical talent.
• Conduct employee engagement initiatives and skip-level interactions.
• Address employee grievances and improve employee experience.

7. Learning & Development

• Identify capability gaps within the Sales organization.
• Coordinate training on sales leadership, negotiation, product knowledge and managerial skills.
• Develop career-development plans for high-performing employees.

8. HR Analytics & MIS

• Track sales HR metrics including:
• Attrition
• Manpower productivity
• Time-to-hire
• Sales-force vacancy
• Absenteeism
• Performance distribution
• Employee engagement
• Cost per employee
• Prepare monthly HR dashboards for Sales Leadership.