HubSpot Marketing Automation Specialist

Role Overview

We are hiring a hands-on HubSpot expert who will take end-to-end ownership of HubSpot CRM and marketing automation execution. This is an execution-focused role responsible for building, optimizing, testing, and improving campaigns and conversion funnels inside HubSpot.

Key Responsibilities

1) HubSpot CRM & Lifecycle Management

- Manage contacts, lists, deals, lifecycle stages

- Build segmentation logic

- Maintain clean CRM structure

- Manage Salesforce-HubSpot integration

2) Email & SMS Automation

- Build welcome, nurture, consult follow-up sequences

- Write conversion-focused copy

- Build automated workflows

- Conduct continuous A/B testing

3) Landing Pages & CRO

- Create and optimize landing pages

- Build quizzes/calculators integrated with HubSpot

- Run A/B testing (headlines, CTAs, layout, mobile optimization)

4) Forms & Lead Capture

- Design high-converting forms

- Implement progressive profiling

- Route leads to correct workflows

5) Reporting & Optimization

- Weekly reporting on email, SMS, landing page performance

- Maintain testing roadmap

Work Structure

- Weekly planning call

- Weekly written performance summary

Required Skills

- Strong hands-on HubSpot CRM & automation experience

- Experience with Salesforce integration

- Proven CRO and landing page optimization experience

- Strong copywriting skills

- Excellent communication skills (mandatory)