HTML Developer

HTML Coding:

Total Exp: 7 to 8yrs & Tech role we are looking for Mumbai Location

•Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devices.

Quality Assurance:

•Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization.

Email Rendering:

•Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets)..

Email Testing:

•Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement.

Compliance and Best Practices:

•Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.

Collaboration:

•Work closely with the project manager and development teams to implement email templates and troubleshoot technical issues.

Documentation:

•Maintain detailed documentation of email templates, coding guidelines, and QA processes to ensure consistency and knowledge sharing within the team.

Continuous Improvement:

•Stay up to date with the latest trends, technologies, and email marketing best practices to continually improve the quality and effectiveness of email campaigns.

Work Orchestration and Data hygiene:

•Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.

•Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.

•Complete all required reports so that accurate numbers are reported to both client and leadership

Must Have Skills:

•Proficiency in HTML: Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients.

•Marketing platform experience: Experience in working with Braze or a similar marketing automation platform for building and deploying email campaigns.

•Email Testing: Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices.

•Quality Assurance: Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality.

•Problem-Solving: Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding.