HR Brand & Digital Experience

A hybrid brand storyteller + instructional designer who makes HR visible, loved, and engaging - externally (employer brand) and internally (learning, performance, HR tools).|

What You'll Own

1. Employer Brand Storytelling

• Own HR's LinkedIn voice; publish regular articles/posts on culture, leaders & initiatives; source authentic people stories; track visibility/engagement metrics.

2. Talent Attraction Content

• Turn HR initiatives, DEI, and wins into candidate-pulling content; run a content calendar tied to hiring goals; partner with TA on pipeline impact.

3. Learning & Instructional Design

• Build engaging e-learning (onboarding, leadership, compliance) using ADDIE/microlearning/gamification; own the full learner experience content to interface.

4. HR Interface & Digital Experience

• Help Improve UX of HR portals, LMS, and performance tools; partner with HR Tech/Company Tech Team on more intuitive interfaces; bring a product mind-set to HR processes.

5. Feedback-to-Solution Loop

• Gather real-time input from senior HR/business leaders; convert it fast into creative digital fixes; pilot new formats (video, dashboards, AI, chat-bots).

6. HR Hype & Culture Building

• Make HR initiatives exciting, not mandatory campaigns, countdowns, recognition moments; align with Corp Comms while keeping a distinct people-first voice.

What You Bring

• 710+ yrs across employer branding, HR comms, content/social strategy, instructional design, or L&D
• Proven LinkedIn growth/engagement track record
• Hands-on e-learning tools (Articulate, Rise, Camtasia, Canva) + LMS familiarity
• Strong storytelling/writing skills
• UX/design sensibility (non-technical, experience-focused)
• Comfort working with senior stakeholders (CHRO/CXO level)
• Data-driven — tracks content & learning engagement metrics
• Self-directed, creative, multi-hat operator

Tech Collaboration Skills

• Understands API basics and how HR systems integrate (webhooks, SSO, data sync) — enough to scope requests to tech, not build them
• Working knowledge of ERP/HRIS structure (modules, data flow, permissions) to know what's customizable vs. what needs a dev sprint
• Hands-on with no-code/low-code tools (Power Apps, Airtable, Glide) to prototype dashboards or micro-tools independently
• Comfortable with structured data and basic dashboarding (Excel, Power BI/Tableau) to translate ideas into visual specs
• Familiar with product/dev workflows (sprints, Jira tickets) and light wireframing (Figma) to write clear requirements and mock up interfaces
• Understands PII/data privacy basics relevant to HR data when collaborating with IT/security on integrations

Nice to have: Marketing cross-functional experience • AI content/learning tools • Video editing/short-form content

Success Looks Like

Growing LinkedIn visibility & engagement • Better quality applicant inflow • Higher e-learning completion/satisfaction • Improved HR tool NPS • Known internally as the "make HR exciting" person