Horeca Sales Lead

The Role Lead Sales HoReCa & Food Service,

you will be responsible for:

• Build the business by identifying, acquiring and developing key B2B customers across QSRs, hotel chains, restaurants, caterers, modern retail and institutional food-service segments.
• Develop strong relationships with key decision-makers and procurement teams across accounts such as QSR chains, restaurant groups, hotel chains, institutions and caterers, leveraging existing relationships wherever possible.
• Drive sales of fresh as well as value-added food products, including fruits & vegetables, purees, pastes and other processed/value-added offerings.
• Develop and execute the India B2B sales strategy to deliver revenue, volume, margin and customer acquisition targets.
• Lead commercial discussions, pricing and negotiations while identifying opportunities for new products, categories and customer segments.
• Work closely with Procurement, Supply Chain, Quality, Operations and Finance to understand customer requirements and ensure reliable end-to-end supply and service execution.

Qualifications and Skills we look for:
• MBA/PGDM in Sales, Marketing, Business Management or a related field.
• 12 to 15 years of experience in B2B Sales / Business Development, with significant hands-on experience in the HoReCa, Food Service or QSR segment.
• Experience in the Food & Beverage industry is strongly preferred; FMCG experience would be an added advantage.
• Proven experience in working directly with QSRs, restaurant chains, hotel groups, caterers, institutional buyers
• Strong existing relationships with food-service / QSR / institutional procurement networks would be an advantage.
• Demonstrated ability to build a business/channel from the ground up, with strong ownership and entrepreneurial mindset.
• Strong understanding of the Food & Beverage supply chain, including sourcing, procurement, quality, processing, logistics and customer fulfilment.
• Strong commercial acumen, negotiation skills and understanding of revenue, margins and profitability.
• Excellent communication, relationship-building and stakeholder management skills.
• Should be a hands-on business builder who can operate independently and create the initial customer base before scaling the team.