Hiring For the D2C Lead || Gurgaon location

Job Title: D2C Lead

Company: Emami Group

About the Role:

Emami is seeking a dynamic and entrepreneurial D2C Business Lead to scale its digital-first business. This role demands a mix of strategic thinking and hands-on execution — driving growth, profitability, and innovation across the e-commerce ecosystem. The ideal candidate will own the P&L, champion consumer experience, and identify growth levers across acquisition, retention, and channel expansion for one of India’s most trusted wellness brands.

Key Responsibilities:

1. Own and deliver the D2C business P&L — driving revenue growth, profitability, and long-term sustainability

2. Partner with the leadership team to align D2C goals with overall brand strategy and corporate vision

3. Develop and execute growth strategies across performance marketing, product mix, pricing, and acquisition/retention

4. Identify and scale new growth hacks across acquisition funnels, conversion optimisation, and repeat behaviours

5. Work closely with marketing, product, tech, and supply chain teams to ensure seamless operations and customer experience

6. Define channel strategy across brand site (Shopify) — balancing scale and margins

7. Drive data-led decision-making with clear visibility into CAC, LTV, AOV, ROAS, churn, and retention metrics

8. Lead planning, merchandising, and promotional strategies aligned with brand and category objectives

9. Build and mentor a high-performing cross-functional team across marketing, analytics, and digital operations

Skills & Qualifications Required:

8–12 years of experience in e-commerce or D2C business leadership roles (FMCG, wellness, or lifestyle categories preferred)

Proven track record of managing full P&L ownership and delivering growth in high-scale consumer businesses

Strong understanding of digital marketing funnels, performance metrics, and consumer journey optimization

Hands-on experience with Shopify, GA4, CRM tools, and analytics platforms

Ability to translate data into actionable growth strategies and channel decisions

Experience working with tech, creative, and operations teams in a fast-moving digital environment

Entrepreneurial mindset — strong bias for action, experimentation, and iterative improvement

Excellent leadership and communication skills with the ability to inspire and drive cross-functional alignment