Hiring For Rise International School For Digital Marketing Manager

Role & responsibilities :

1. Strategy & Planning

• Develop and execute an integrated digital marketing roadmap for awareness, engagement, and admissions campaigns.
• Drive brand positioning across digital channels in alignment with the schools vision and tone of voice.
• Manage annual and monthly performance marketing budgets for measurable ROI.

2. Performance Marketing & Lead Generation

• Plan and run high-impact campaigns across Meta, Google, YouTube, and LinkedIn to generate quality leads for admissions.
• Optimize conversion funnels through A/B testing, landing page optimization, and remarketing.
• Collaborate with the Admissions team to refine the digital-to-enrolment journey.

3. Content Marketing

• Oversee creation of storytelling-led content (videos, parent stories, reels, campus showcases).
• Manage website content, SEO optimization, and blog calendar.
• Coordinate with internal creative and design teams to maintain a consistent brand voice and premium visual identity.

4. Social Media & Community Building

• Develop and manage content calendars for Instagram, Facebook, YouTube, and LinkedIn.
• Grow an engaged parent community through storytelling, live sessions, and influencer collaborations.
• Track engagement metrics and ensure real-time social responsiveness.

5. Analytics, Reporting & Technology Integration

• Measure and report performance of all digital campaigns using tools like Google Analytics, Meta Suite, and CRM dashboards.
• Provide actionable insights for continuous improvement and campaign optimization.
• Track organic search visibility, social media growth, and lead quality metrics.

Preferred candidate profile :

• Bachelors or Master’s degree in Marketing, Communications, or related field.
• 4–7 years of digital marketing experience, preferably in education
• Hands-on expertise with Google Ads, Meta Ads Manager, SEO/SEM, CRM tools, and Analytics dashboards.
• Strong creative judgment with data-driven decision-making ability.
• Excellent written and visual communication skills.
• Team player with ownership mindset and passion for purpose-driven marketing.