Hiring Business Development Officer/Sr. Business Development Officer

The Business Development Officer (BDO) is responsible for identifying new business opportunities, driving new customer acquisitions in the assigned territory and plays a key role in achieving business targets. The role is expected to increase the customer base of the branch, build relationships with potential customers, and ensure business growth through business development activities.

Role & responsibilities

Customer Acquisition

• Generate new leads and implement strategies to acquire new customers through lead generation initiatives including self-generated prospecting efforts, individual networking, tele sales, events, field visits etc.
• Increase the customer base of the branch by developing business relationships with current and prospective customers.
• Act as a liaison between potential customers and the business, delivering important feedback from the field in terms of product offerings and business development or branding initiatives.
• Facilitate the end-to-end process of customer acquisition and collaborate with internal teams to deliver a seamless customer onboarding experience.

Sales Planning

• Create prospecting plan for potential customers and work closely with the Branch Manager to capture new business opportunities and meet revenue targets.
• Conduct research to understand the nature of business development effort required, customer expectations etc. to inform customer acquisition strategies for the branch.
• Actively participate in brand awareness campaigns and branch level marketing programs, outreach, and events.
• Maintain data and records related to sales, marketing or business development and keep database of prospective customers updated.

Compliance

• Uphold Muthoot FinCorps vision & values, ensure high ethical standards and adherence to Manual of Instructions, regulatory and statutory guidelines, and maintenance of records, assets, statutory registers, etc.
• Ensure prompt intimation and escalation of incidents/fraudulent activities.

KEY CHALLENGES

• Convincing customers to opt for Muthoot FinCorps products or services, building trust and reputation amidst stiff competition, negative perceptions, or lack of brand awareness.
• Competition from banks and other players offering similar products or services at a lower rate of interest.
• Resource and budgetary constraints to develop or implement new business development initiatives.

KEY DECISIONS TAKEN

• Identifying target markets/customer segment for business development activities within the assigned territory.

INTERESTED CANDIDATE OF RELEVANT PROFILE SHARE CV TO [email removed] / Call [phone removed]

Preferred candidate profile

EDUCATION / EXPERIENCE

Minimum Qualification:

Fresh Graduates/Undergraduate or bachelors degree in any field.

Nature of Experience:

• 0-4 years of work experience in business development or sales related experience.
• Proficiency in local language and sound understanding of the local market and its dynamics.
• Proficiency in MS Office, any CRM or ERP systems are desirable.