Here is an exciting opportunity For You at Capgemini

Overview:
The Data Architect for Marketing Solutions on Adobe Experience Platform will lead the design and implementation of robust, scalable, and secure data architectures within AEP, particularly focused on supporting marketing use cases. This role ensures that marketing data is effectively ingested, modeled, governed, and activated to deliver personalized customer journeys and optimize campaign performance.

Key Responsibilities:

• Data Architecture & Design: Lead the technical architecture for the client's marketing stack in AEP, including XDM schema design, dataset configuration, and identity graph strategy. Define customer, account, and behavioral data models leveraging XDM standards.
• Data Ingestion & Integration: Design and govern the data integration architecture between upstream enterprise sources (e.g., CRM, order management, customer service) and AEP, as well as integrating AEP with other Adobe tools (e.g., Adobe Analytics, Target, Journey Optimizer) and external systems.
• Real-Time Customer Profile & Segmentation: Architect and oversee Real-Time CDP configuration, including profile merge rules, identity namespaces, consent management, and destination activation. Design profile schemas, datasets, and identity stitching strategies to support a single customer view.
• Data Governance, Privacy & Quality: Establish and enforce governance, privacy, consent management, and data usage frameworks within AEP, ensuring compliance with regulations like GDPR and CCPA. Monitor data quality and security standards for data ingested and activated through AEP.
• Collaboration & Leadership: Partner with technical build teams, business stakeholders, marketing teams, and IT to translate complex marketing objectives into scalable data solutions. Provide guidance and act as a trusted advisor to stakeholders on AEP capabilities and best practices.
• Optimization & Innovation: Continuously identify new use cases and opportunities to leverage AEP components (such as Adobe Journey Optimizer, Real-Time CDP, Customer Journey Analytics) to support marketing and customer experience objectives. Evaluate new technologies and tools to optimize existing integrated marketing solutions.

Required Qualifications:

• Experience with Adobe Experience Platform: 5+ years of hands-on experience with Adobe Experience Platform (AEP) and Adobe Real-Time CDP (RTCDP).
• Data Modeling Expertise: Strong knowledge of XDM schema design, data modeling, identity resolution, and cross-platform activation practices within AEP.
• Integration Skills: Proven experience in designing data integrations between various marketing technologies and enterprise systems.
• Data Governance: Experience establishing and implementing data governance policies, privacy, and consent management within a CDP environment.
• Technical Acumen: Familiarity with data ingestion pipelines, APIs, and data warehousing concepts.
• Communication: Excellent communication, presentation, and interpersonal skills to collaborat with both technical and non-technical stakeholders.
• Education: Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.

Preferred Qualifications:

• Adobe Certifications: Adobe Certified Master - Architect or Expert-level certification in Adobe Experience Platform or related Adobe Experience Cloud products.
• Broader Adobe Experience Cloud Knowledge: Experience with other Adobe Experience Cloud solutions such as Adobe Analytics, Adobe Target, Adobe Journey Optimizer, and Marketo Engage.
• SQL Expertise: Experience with data querying (e.g., SQL) and understanding of data analysis ecosystems.