(Healthcare) Social media executive

Job Title: Social Media Executive/Specialist (Healthcare)

Company: Branding Pioneers

Location: Gurgaon (On-site)

Experience Required: 1–3 Years (Healthcare Industry Preferred)

We are looking for a creative and performance-driven Social Media Executive with experience in the healthcare domain. The ideal candidate should understand healthcare marketing sensitivities, patient-centric communication, and platform-specific strategies to drive engagement and brand awareness.

• Manage and handle social media accounts for healthcare clients (hospitals, clinics, doctors).

• Plan and execute monthly content calendars aligned with marketing goals.

• Create engaging content including posts, captions, reels, and stories.

• Coordinate with graphic designers and video editors for creatives.

• Monitor social media trends and implement relevant strategies.

• Run and optimize paid social media campaigns (Meta Ads preferred).

• Track performance metrics and prepare monthly reports.

• Ensure all content follows healthcare compliance and brand guidelines.

• Engage with audience through comments, DMs, and queries professionally.

• 1–3 years of experience in social media marketing (healthcare preferred).

• Good understanding of platforms like Instagram, Facebook, LinkedIn.

• Experience in running Meta Ads campaigns is a plus.

• Strong communication and content writing skills.

• Basic understanding of healthcare marketing ethics and compliance.

• Ability to manage multiple client accounts.

• Experience working with hospitals or healthcare brands.

• Knowledge of tools like Meta Business Suite, Canva, or scheduling tools.

• Basic understanding of analytics tools (Google Analytics is a plus).

• Opportunity to work with leading healthcare brands.

• Fast-paced and creative work environment.

• Growth opportunities within the organization.