Healthcare Marketing Strategist

Healthcare Marketing, Brand & PR Strategist

Location: Hyderabad · Experience: 4–8 years · Industry: Healthcare / Hospitals / HealthTech / Healthcare Agencies

About the role

Cognibee Media is a content and technology company in Hyderabad. We're looking for a Healthcare Marketing, Brand & PR Strategist who can work closely with hospitals, doctors and healthcare businesses to build their brand, reputation, digital presence and patient growth.

This is a strategic, client-facing role. You'll understand what a hospital wants to achieve commercially and as a brand, turn that into a clear marketing strategy, and work with creative, digital and PR teams to execute it.

1. Hospital marketing strategy

• Understand the hospital's business objectives, specialties, target patients and competitive landscape
• Develop annual, quarterly and monthly marketing plans
• Identify priority departments, specialties, doctors and services to promote
• Create campaigns around specialties, procedures, health awareness and hospital initiatives
• Present plans and recommendations directly to hospital management

2. Hospital branding

• Develop and strengthen the hospital's brand positioning, messaging and content pillars
• Ensure consistency across social media, website, advertising and offline communication
• Differentiate the hospital from competitors and build trust, credibility and recall

3. Doctor personal branding

• Build individual strategies for doctors based on their specialty, expertise and target patients
• Develop ideas for Reels, educational videos, interviews, articles and podcasts
• Help doctors explain complex medical topics simply, and find media, podcast and event opportunities for them
• Track the growth of doctor profiles. The goal is trust, authority and relevance, not popularity

4. Content strategy

• Build content pillars and monthly calendars for hospitals and doctors
• Work with videographers, editors, designers and writers to execute
• Ensure content is medically responsible and aligned with hospital guidelines

5. Digital & performance marketing

• Plan and oversee Meta and Google Ads, lead generation and patient acquisition campaigns
• Guide SEO, local SEO and website optimisation
• Track CPL, CAC, enquiries, conversions and ROI. You don't need to run every campaign yourself, but you must be able to plan, brief, monitor and optimise them

6. PR & reputation

• Develop PR strategies and story ideas for hospitals and doctors
• Get doctors into newspapers, digital publications, TV, podcasts and industry platforms
• Coordinate with PR agencies and journalists, and support reputation management

7. Client relationship

• Meet regularly with hospital leadership, present strategies and performance reports
• Turn hospital requirements into clear briefs for creative and marketing teams
• Manage timelines and expectations, and spot problems before they become client issues

What we're looking for

• 4–8 years in hospital marketing, a healthcare agency, HealthTech, healthcare PR or a digital agency with healthcare clients
• Strong in branding, positioning, content strategy and social media
• Working knowledge of Meta Ads, Google Ads, SEO and PR
• Comfortable presenting to hospital management and senior doctors
• Uses AI tools for research, content strategy and marketing
• Can turn vague client requirements into clear marketing plans

The ideal candidate

Someone who can walk into a hospital, sit with management, and come back with: how we should position the hospital, which specialties and doctors to build, what content and campaigns to run, which PR opportunities to pursue, and how we'll measure whether it worked. A marketing strategist and brand partner, not just a social media manager.

How to apply

Apply with your CV and 2–3 examples of healthcare campaigns or brands you've built, along with your expected salary and notice period.