Healthcare Marketing Manager - Navodaya Medical College Hospital & Research Centre
Navodaya Education Trust · Raichur · onsite · Posted 33d ago
Not disclosed4–6 yrsfulltimeSourced from
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About this role
Job Title: Marketing Manager
Organization: Navodaya Medical College Hospital & Research Centre
Location:Raichur, Karnataka
Job Summary
We are looking for an experienced Marketing Manager to drive patient footfall, strengthen referral networks, and promote the hospital's services and specialties.
Key Responsibilities:
- Develop and implement hospital marketing and business development strategies.
- Build and maintain relationships with doctors, clinics, RMPs, corporates, and referral sources.
- Plan and coordinate health camps, awareness programs, and community outreach activities.
- Increase OPD/IPD footfall and generate patient referrals.
- Develop corporate and institutional healthcare tie-ups.
- Promote hospital specialties, doctors, and services through appropriate marketing channels.
- Promote and coordinate awareness and patient outreach related to government healthcare schemes and insurance programs.
- Track marketing activities, patient referrals, conversions, and monthly targets.
- Prepare regular reports and provide market feedback to management.
Requirements
- MBA/PG in Marketing or a related field preferred.
- 4–6 years of experience in hospital/healthcare marketing or business development.
- Strong communication, networking, negotiation, and relationship-management skills.
- Good knowledge of the local healthcare market.
- Willingness to travel for field marketing activities.
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Skills
Patient Outreachhealthcare schemesComputer NetworksnegotiationMarket FeedbackBusiness Developmentmarketing channelsField MarketingHospital MarketingRelationship Managementinsurance programs