Healthcare Marketing Manager - Navodaya Medical College Hospital & Research Centre

Job Title : Marketing Manager

Institute : NET's - Navodaya Medical College Hospital and Research Centre

Location : Raichur Karnataka

Role Overview:

We are looking for a proactive and result-driven Marketing Manager to drive patient footfall growth and strengthen the outreach network of Navodaya Medical College Hospital & Research Centre. The ideal candidate should have strong local market knowledge, excellent communication skills, and a good understanding of government healthcare schemes and patient facilitation processes.

Key Responsibilities

1. Patient Outreach & Footfall Generation

• Promote hospital services, specialties, OPD, IPD, and diagnostic facilities
• Regular Doctors Meet and feedback to their previous referral patients
• Maintaining a good rapo with referring doctors and Influencers
• Increase patient visits through field marketing and community engagement like ABARK Arogyamitras, Govt Employees associations, Corporates companies etc.
• Follow up on patients referred from health camps and outreach programs

2. Health Camps & Community Activities

• Plan, coordinate, and execute health camps (general & specialty)
• Liaise with RMPs, NGOs, PHCs, ASHA workers, Anganwadi staff, and local influencers
• Ensure post-camp patient conversion and tracking

3. Referral & Doctor Coordination

• Build and maintain relationships with:
• RMPs, local doctors, and clinics
• Government health staff and scheme coordinators
• Coordinate with hospital doctors for specialty camps, CMEs, and doctor meets

4. Government & Insurance Schemes

• Promote schemes such as:
• Ayushman Bharat/Arogya Karnataka (ABARK)
• Yeshashwini
• KASS, Corporates insurances, Industries and surrounding corporate companies.
• Guide patients on eligibility and referral process
• Coordinate with scheme desk and departments for smooth admissions

5. Marketing & Promotional Activities

• Conduct door-to-door IEC activities (flyers, pamphlets)
• Organize influencer meets, RMP meetings, and awareness programs
• Support social media promotion by sharing testimonials, camp updates, and success stories

6. Reporting & Documentation

• Maintain daily activity reports and field visit logs
• Track OPD/IP conversions, surgery referrals, and camp outcomes
• Submit weekly and monthly performance reports to management

Key Skills & Competencies

• Strong communication and interpersonal skills
• Field-oriented, target-driven approach
• Ability to work with medical, administrative, and government stakeholders
• Basic computer knowledge (MS Excel, reporting)
• Local area knowledge and language fluency preferred

Requirements:

• MBA in Marketing, or related Field
• Prior experience in hospital marketing, healthcare business development, patient counseling, or healthcare outreach is preferred.
• Strong understanding of Ayushman Bharat, Yashaswini, Ayush, ABHA, and other government healthcare schemes
• Fluency in Kannada & Knowledge of Telugu will be an added advantage.
• Excellent networking, communication, and interpersonal skills.
• Willingness to travel locally for field visits and outreach activities

Preferred

• 5 to 8 Years of Experience working with hospitals, healthcare institutions, or medical outreach programs
• Good understanding of the local healthcare ecosystem and patient behavior.