Head - Visual Merchandising

Role Overview:

As the Head of Visual Merchandising, you will serve as the creative and strategic architect behind our brand's physical presence in the Delhi NCR market. You will lead the end-to-end conceptualization and execution of in-store displays, ensuring that every touchpoint reflects our premium brand identity while driving measurable retail performance. This role involves close collaboration with cross-functional teams, including retail operations, category management, and marketing, to translate business objectives into compelling visual narratives. By optimizing store layouts and consumer engagement strategies, you will directly influence footfall conversion, enhance the overall customer experience, and strengthen our market positioning in a highly competitive retail landscape.

Key Responsibilities:

- Develop and implement innovative visual merchandising guidelines that align with global brand standards to ensure a consistent and premium aesthetic across all retail locations.

- Partner with retail operations and store managers to analyze sales data and inventory movement, adjusting floor layouts to prioritize high-margin categories and maximize revenue.

- Lead the design and production of seasonal window displays and in-store installations to create immersive brand experiences that drive customer engagement and foot traffic.

- Oversee the retail marketing calendar to ensure that promotional campaigns and product launches are effectively communicated through impactful visual storytelling.

- Mentor and manage a team of visual merchandisers and designers, fostering a culture of creativity and operational excellence to maintain high standards of store presentation.

- Collaborate with the category management team to optimize planograms and shelf space, ensuring that product placement enhances discoverability and simplifies the path to purchase for the consumer.

Required Skillset:

- Demonstrated expertise in translating brand strategy into physical retail environments, with a deep understanding of consumer behavior and retail psychology.

- Proven ability to manage complex retail operations and large-scale visual rollouts, balancing creative vision with strict budgetary and timeline constraints.

- Exceptional communication and stakeholder management skills, capable of influencing cross-functional teams and senior leadership to align on visual priorities.

- Strong analytical mindset with the ability to interpret retail KPIs and translate data-driven insights into actionable merchandising strategies.

- Proficiency in design software and project management tools, paired with a keen eye for detail and high aesthetic standards.

- A degree in Fashion Management, Design, or a related field from a premier institute is preferred, reflecting a strong foundation in retail planning and brand management.

- Ability to thrive in a fast-paced, on-site work environment in Gurgaon, maintaining agility to adapt to changing market trends and operational requirements.

Skills : Visual Merchandising, Retail Operations, Brand Management, Store Operations, Retail Marketing, Category Management, Retail Planning, Design, Customer Experience, Consumer Marketing