Head Spare Parts Sales

Job Description – Head – Spare Parts Sales

Company: Silver Consumer Electricals Limited

Vertical: Agri

Position: Head – Spare Parts Sales

Location: Rajkot Plant – Based at Plant

Territory: Pan India

Department: Sales & Marketing

Experience: 10+ Years

Industry Preference: Agri / Tractor / Farm Equipment / Automobile Spare Parts

Job Purpose

To lead and drive the Pan-India Agri Spare Parts business, including sales strategy, dealer/distributor network expansion, aftermarket growth, revenue generation, market penetration and team development. The role will be responsible for building a strong spare-parts channel and delivering sustainable business growth across India.

Key Responsibilities

• Develop and implement the Pan-India sales strategy for Agri spare parts.
• Lead the complete spare-parts sales and aftermarket business.
• Develop, expand and strengthen dealer, distributor and retailer networks across India.
• Identify new markets and appoint channel partners to increase market penetration.
• Drive primary and secondary sales and achieve annual, quarterly and monthly sales targets.
• Develop strategies to increase genuine spare-parts penetration and aftermarket revenue.
• Lead, mentor and manage the spare-parts sales team across regions.
• Set regional targets, review performance and ensure achievement of business objectives.
• Build strong relationships with key dealers, distributors, retailers and major customers.
• Monitor competitor pricing, products, schemes, market trends and channel activities.
• Develop market-wise sales plans, forecasts and business expansion strategies.
• Coordinate with Production, Purchase, Stores, Logistics, Finance and Service teams for smooth order execution and product availability.
• Monitor inventory, demand forecasting and product availability to minimize stock-outs and slow-moving inventory.
• Ensure timely collection of outstanding payments from channel partners.
• Develop dealer incentive schemes, sales promotions and channel activation programs.
• Conduct regular market visits, dealer meets and business reviews across India.
• Gather customer and market feedback for product improvement and new spare-parts development.
• Prepare and present MIS, sales forecasts, market reports and business reviews to management.
• Drive long-term profitability, customer satisfaction and sustainable growth of the Agri Spare Parts business.

Candidate Profile

• Graduate / B.E. / B.Tech in Mechanical, Automobile, Agriculture Engineering or related field.
• MBA in Sales / Marketing will be an added advantage.
• 10+ years of relevant experience in spare-parts sales, preferably in:
• Agricultural machinery
• Tractors
• Farm equipment
• Automobile / Auto components
• Pumps / Motors / Engineering products
• Proven experience in Pan-India sales and dealer/distributor network management.
• Strong understanding of aftermarket and spare-parts business.
• Experience in leading and developing sales teams.
• Strong commercial, negotiation and business-development skills.
• Excellent market knowledge and channel relationships.
• Willingness to travel extensively across India.
• Strong analytical, leadership and decision-making abilities.