Head Social Media

PLEASE READ THE JOB DESCRIPTION VERY CAREFULLY BEFORE APPLYING

Head Social Media | Della Group

Location: Mumbai
Working: 6 Days a Week | Monday to Saturday
Working Hours: Extended working hours as required
Travel: Extensive travel, including travel with the CMD PAN INDIA
Reporting To: CMD / Senior Management

About the Role

Della Group is looking for a highly agile, proactive, mindful and passionate Social Media professional to lead the Group's complete social media ecosystem across Della Townships, the CMD Mr. Jimmy Mistry, and the wider Della Group.

The Mindset We Are Looking For

See it. Capture it. Create it. Publish it.

This is a high-ownership, hands-on role for someone who lives and breathes social media, understands luxury, real estate, hospitality and premium lifestyle brands, and can identify and capture content opportunities in real time.

The person will be expected to travel extensively with the CMD and across Della's projects, experiences, events and businesses, ensuring that important moments, conversations, launches, developments and experiences are captured, created and published with speed and relevance.

This is not a conventional social media management role. We are looking for someone who is constantly switched on, observant and connected to what is happening around them, with the ability to turn real-world experiences into compelling digital content.

Key Responsibilities

1. Complete Social Media Ownership

• Take end-to-end ownership of social media for Della Townships, the CMD and the Della Group.
• Develop and execute an integrated social media strategy across relevant platforms.
• Build strong and differentiated digital identities for the Group and its leadership.
• Ensure consistency in brand positioning, tone, visual identity and storytelling.

2. Real-Time Content Creation & Publishing

• Ensure relevant content is captured, edited, approved and posted on a real-time basis wherever appropriate.
• Be physically present during important meetings, events, travel, launches, site visits and experiences to identify content opportunities.
• Capture moments through reels, videos, photographs, stories, interviews, behind-the-scenes content and short-form formats.
• Work closely with videographers, photographers, designers and agencies to ensure rapid content turnaround.
• Be able to operate effectively in a fast-moving, constantly changing environment.

3. Social Media for the CMD

• Travel with the CMD as required and manage his social media content on the ground and in real time.
• Understand the CMD's personality, communication style, interests and professional priorities.
• Identify opportunities to showcase the CMD's vision, leadership, creativity, business philosophy, projects, travels and experiences.
• Ensure the CMD's digital presence is authentic, premium, consistent and highly engaging.
• Capture spontaneous and planned content without disrupting the CMD's schedule or activities.

4. Della Townships & Real Estate Content

• Build a powerful social media presence for Della Townships and its projects.
• Showcase architecture, design, luxury villas, hospitality, amenities, experiences, destinations, master planning, construction progress and township lifestyle.
• Convert project developments and milestones into compelling social stories.
• Travel extensively to project locations to capture authentic on-ground content.

5. Content Strategy & Storytelling

• Develop a strong and continuous content calendar covering the CMD, Townships and Della Group.
• Create content themes, campaigns, series and recurring formats.
• Develop compelling narratives rather than simply posting promotional content.
• Identify trending formats and determine how they can be relevant to Della.
• Maintain a healthy balance between brand storytelling, leadership content, project content, experiences, culture and engagement-led content.

6. Video, Podcast & Production

• Conceptualise and execute reels, video shoots, podcasts, interviews and other digital-first formats.
• Coordinate shoots from concept to final publishing.
• Brief production teams and ensure content meets Della's premium standards.
• Understand framing, lighting, sound, editing, scripting, hooks and storytelling.
• Be comfortable being on-site and hands-on during production.

7. Agility & Proactive Content Identification

The ideal candidate must be highly observant and agile.

• Constantly look for content opportunities without waiting for instructions.
• Anticipate what could become meaningful or engaging content.
• Understand that a five-minute conversation, site visit, dinner, design discussion, travel experience or spontaneous moment can become valuable content.
• React quickly to important developments and trending opportunities.
• Ensure no significant content opportunity is missed.

8. Analytics & Social Media Performance

• Monitor platform performance, engagement, reach, audience growth and content effectiveness.
• Analyse what content is working and continuously optimise the strategy.
• Track trends, audience behaviour and competitor activity.
• Prepare regular social media performance reports and recommendations.
• Use data and insights to improve content quality and engagement.

9. Agency & Team Management

• Manage photographers, videographers, editors, designers, agencies, influencers and other creative partners.
• Build a strong internal/external social media ecosystem.
• Ensure deliverables are completed within timelines and brand standards.
• Maintain high standards of quality, speed and execution.

Ideal Candidate

We are looking for someone who is:

• Passionate about Social Media and genuinely follows the evolving digital landscape.
• Highly agile, proactive and hands-on.
• Extremely mindful, attentive and observant.
• Able to understand requirements without being repeatedly instructed.
• Comfortable working closely with a CMD and senior leadership.
• Experienced in Luxury, Premium Real Estate, Hospitality, Lifestyle, Architecture, Design or similar premium sectors.
• Strong in video content, reels, photography, podcasts and digital storytelling.
• An excellent communicator with strong content-writing skills.
• Highly creative with excellent visual judgement.
• Comfortable with real-time content creation and publishing.
• Willing to travel extensively and accompany the CMD when required.
• Comfortable with 6-day working and extended working hours.
• Able to work under pressure and deliver quickly without compromising quality.
• Highly discreet and mature when dealing with senior leadership and confidential situations.
• Someone who takes ownership rather than waits for instructions.

The successful candidate should be someone who is always switched on to social media, understands what is happening around them, identifies opportunities instinctively and converts those moments into content that builds the Della brand, Della Townships and the CMD's digital presence.

Experience

10- 12 years of relevant experience preferred, with demonstrated experience in:

• Luxury / Premium Real Estate
• Luxury Hospitality
• Premium Lifestyle Brands
• Personal / Executive Branding
• Social Media & Digital Content
• Video & Reels
• Podcasts
• Content Production

What Success Looks Like

A social media ecosystem that is always alive, current, premium, relevant and engaging — with Della's projects, experiences, people and the CMD's vision being consistently captured and communicated in real time.

Candidates who are looking for a conventional 9-to-5 social media desk role may not be suitable for this position. This role requires extensive travel, high availability, 6-day working, extended hours, strong ownership and a genuine passion for social media.