Head Social Media

ABOUT THE ROLE

Were looking for a senior digital leader to head Social Media & Client Services at Cheil India. This is a strategic and hands-on role - equal parts brand thinker, platform expert, and client partner - responsible for driving integrated social strategy across a portfolio of marquee accounts.

WHAT YOU’LL OWN

• End-to-end social media strategy and execution across brands.
• Content architecture, platform playbooks, and always-on content calendars across Meta, YouTube, Twitter/X, LinkedIn, and emerging platforms.
• Influencer marketing strategy — from micro to macro — including brief development, selection frameworks, and campaign reporting.
• Client servicing across senior stakeholders (CMO, MD, Brand Head level), including monthly reviews, QBRs, and pitches.
• New business pitches — ideation, deck development, and presentation.
• Team leadership and mentoring of social media managers, strategists, and content leads.
• Social listening, community management frameworks, and reputation management protocols.
• Campaign performance reporting, platform analytics, and optimization recommendations.

WHAT WE’RE LOOKING FOR

• 12–16 years of experience in digital/social media, preferably within an agency environment.
• Demonstrated ability to manage large, multi-brand portfolios simultaneously.
• Deep platform expertise across Meta, Google, YouTube, LinkedIn, X and other new emerging platforms.
• Strong understanding of paid social, influencer ecosystems, and content production workflows.
• Excellent client communication and senior stakeholder management skills.
• Proven track record of building and scaling social media teams
• Experience with social listening tools (Sprinklr, Brandwatch, Meltwater, or similar).
• Comfort with data — able to interpret analytics and translate into strategic direction.