Head-Sales & Marketing

JOB REQUIREMENT

Sales & Marketing Manager Mineral Water & Beverages

Industry: Mineral Water & Beverage Manufacturing

Department: Sales & Marketing

Position: Sales & Marketing Manager

Location: Nashik, Maharashtra

Employment Type: Full-Time

Experience: 5–10 years in FMCG / Beverages / Packaged Drinking Water / Food & Beverage Sales

About the Role

We are looking for an energetic, result-oriented and commercially driven Sales & Marketing Manager to lead the sales and market development activities for our Mineral Water & Beverages business.

The ideal candidate should have strong experience in FMCG, packaged drinking water, beverages, distributor management, institutional sales and modern trade, with a proven ability to develop new markets and consistently achieve sales targets.

Key Responsibilities

* Develop and execute the overall sales and marketing strategy for packaged drinking water and beverage products.

* Achieve monthly, quarterly and annual sales and revenue targets.

* Develop and manage distributor, dealer, retailer and channel-partner networks.

* Identify and develop new markets, territories and business opportunities.

* Build strong relationships with hotels, restaurants, cafs, caterers, corporates, institutions, hospitals, schools, events and other bulk customers.

* Drive institutional and B2B sales for bulk and packaged products.

* Manage modern trade, general trade and key accounts.

* Monitor market trends, competitor pricing, product positioning and promotional activities.

* Plan and execute product launches, market activations, promotions and visibility campaigns.

* Develop effective sales schemes and dealer/distributor incentive programs.

* Monitor secondary sales, stock movement, market coverage and distributor performance.

* Ensure proper sales forecasting and coordinate with the production and supply-chain teams for product availability.

* Track outstanding payments and coordinate with accounts and distributors for timely collections.

* Recruit, train, motivate and manage the sales team.

* Prepare regular MIS, sales reports, market analysis and performance dashboards for management.

* Maintain strong market intelligence regarding competitors, pricing, packaging and consumer preferences.

Candidate Profile

The candidate should possess:

* 5–10 years of relevant sales experience, preferably in FMCG, beverages, packaged drinking water, food or allied industries.

* Strong knowledge of FMCG distribution and channel sales.

* Proven track record of achieving sales targets.

* Experience in developing distributors and expanding geographical markets.

* Strong negotiation, communication and relationship-management skills.

* Good understanding of pricing, margins, trade schemes and sales promotions.

* Ability to manage a sales team and drive performance.

* Strong analytical and problem-solving abilities.

* Willingness to travel extensively within assigned territories.

* Proficiency in MS Excel, PowerPoint and sales/MIS reporting.

Preferred Experience

Candidates with experience in any of the following will be given preference:

Packaged Drinking Water | Mineral Water | Soft Drinks | Juices | Energy Drinks | Beverages | FMCG | Food Products | Hospitality Supply | Institutional Sales

Key Performance Indicators – KPIs

The selected candidate will be responsible for:

* Sales revenue and volume growth

* Achievement of monthly and annual targets

* New distributor/dealer appointments

* Market and territory expansion

* Institutional/B2B customer acquisition

* Distributor productivity

* Retail outlet coverage

* Collection efficiency

* Gross margin improvement

* Sales team productivity

* Brand visibility and market penetration

What We Offer

* Competitive salary package

* Performance-based incentives

* Opportunity to build and lead a growing beverage business

* Career growth and leadership opportunities

* Dynamic and entrepreneurial work environment

Ideal Candidate

We are looking for a hands-on sales leader and market builder, not simply an order-taking sales executive. The ideal candidate should be capable of creating markets, building distribution networks, acquiring large institutional customers and taking the brand to the next level.