Head Sales And Marketing

Key Responsibilities

Strategy & Leadership

• Define and execute the annual and long-term sales and marketing strategy aligned with business goals.
• Own revenue targets, sales forecasting, pricing strategy, and inventory/launch planning in coordination with management.
• Build, mentor, and lead a high-performing team across sales, CRM, digital marketing, branding, and channel partners.

Sales Management

• Drive primary and secondary sales across direct, channel partner, and corporate/institutional segments.
• Set sales processes, targets, incentive structures, and performance dashboards.
• Oversee site visits, negotiations, bookings, and the conversion pipeline from lead to closure.
• Manage relationships with key clients, HNIs, investors, and strategic partners.

Marketing & Brand

• Lead brand positioning, project launches, campaigns, and communication strategy across ATL, BTL, and digital channels.
• Drive lead generation through performance marketing, social media, events, and partnerships, while optimizing cost per lead and cost per acquisition.
• Oversee market research, competitor analysis, and customer insights to shape product and pricing decisions.

Channel & Partner Management

• Build and manage a network of channel partners, brokers, and referral sources.
• Negotiate commercial terms, run partner engagement programs, and ensure compliance with company policies.

CRM, Analytics & Governance

• Implement and optimize CRM systems, sales automation, and data-driven reporting.
• Monitor marketing ROI, conversion metrics, and sales productivity, and present regular MIS to leadership.
• Ensure compliance with applicable regulations (e.g., RERA) in all marketing and sales communication.

Required Qualifications & Experience

• 20+ years of progressive experience in sales and marketing, with at least 8-10 years in a senior leadership role.
• Real estate industry experience preferred (residential, commercial, or mixed-use); candidates from related sectors such as hospitality, BFSI, or luxury/high-ticket consumer products with a strong track record will also be considered.
• MBA/PGDM in Marketing or Sales from a reputed institute (preferred).
• Proven record of achieving large revenue targets and launching and selling out projects or high-value products.
• Deep understanding of customer behavior, channel partner ecosystems, and the regulatory environment.

What We Offer

• Leadership role with high visibility and decision-making authority
• Competitive compensation
• Opportunity to shape the growth journey of Adel Landmarks Limited