Head Sales And Marketing

Job Title: Head - Sales & Marketing

Location: Delhi NCR/ Mumbai

Reporting To: CEO / Managing Director

Travel: Extensive PAN India travel required

This Company is an integrated agri-solutions company focused on strengthening the farm-to-market value chain through structured sales operations, packhouse management, and technology-enabled transparency (ERP & Sales systems).

Role Overview

The National Sales Head will lead the overall sales function across India, drive aggressive revenue growth, expand distribution channels, and build strong institutional and trade partnerships. The role requires deep understanding of agri-supply chains, fresh produce markets, and large-scale B2B/B2C sales leadership.

The candidate should be based in Delhi NCR to ensure strategic proximity to key markets, modern trade chains, exporters, and corporate buyers.

Key Responsibilities

• Develop and implement PAN India sales strategy.

• Set national sales targets and regional breakups.

• Identify expansion opportunities in new states and market segments.

• Build strong relationships with Modern trade, HoReCa, E-Commerce aggregators, Exporters, Aggregators, and Institutional buyers.

• Lead high-value contract negotiations.

• Drive key account growth and retention strategies.

• Establish and optimize distributor/retailer network.

• Strengthen presence in Tier 1, Tier 2, and emerging markets.

• Ensure efficient route-to-market strategies.

• Lead Regional/Zonal Sales Heads and field teams.

• Implement performance metrics and incentive programs.

• Ensure accurate demand forecasting and inventory planning.

• Drive ERP-based sales tracking and MIS reporting systems.

Eligibility & Experience

Education:

• MBA (Sales/Marketing/Agri-Business) preferred.

• Bachelors degree in Agriculture/Business/Commerce or related field.

Experience:

• 20+ years of sales experience.

• Minimum 10+ years in national/regional leadership role.

• Experience in agriculture, fresh produce, FMCG, agri-tech, or food supply chain is preferred

• Proven record of scaling revenue at national level through different verticals of customer categories.