Head - Retention & Loyalty - Retail/Fashion/Lifestyle

We are hiring for a large consumer and retail brand with a growing presence across beauty, fashion, and lifestyle categories.

Ideal Candidate Profile:

- 10+ years of experience in Customer Lifecycle, Retention, Loyalty, CRM, Growth Marketing, or Digital Marketing.

- Experience in large-scale consumer, retail, ecommerce, D2C, beauty, fashion, or lifestyle businesses.

- Strong understanding of customer journeys, retention, loyalty, engagement, and customer value.

- Experience building or scaling loyalty, membership, CRM, or retention programs.

- Strong analytical and commercial orientation with exposure to customer segmentation, LTV, cohorts, and campaign effectiveness.

- Experience managing customer marketing, promotional, or engagement budgets.

- Strong cross-functional exposure across Product, Data, Marketing, Category, Finance, and Business teams.

- MBA/PGDM from a reputed business school preferred.

- Strong leadership, communication, stakeholder management, and team-building skills.

Key Responsibilities:

- Own the customer retention and loyalty strategy across relevant business categories.

- Drive repeat purchase, customer frequency, engagement, and customer lifetime value.

- Develop lifecycle-led initiatives across acquisition, activation, retention, reactivation, and cross-sell.

- Build and scale loyalty, rewards, membership, and customer engagement propositions.

- Identify opportunities for cross-category customer growth and portfolio penetration.

- Optimize customer incentives, promotions, and marketing investments for business impact.

- Leverage customer data, segmentation, experimentation, and insights to drive growth.

- Partner with Product, Data, Marketing, Category, Finance, and external stakeholders on strategic initiatives.