Head- Referral Marketing

Role & responsibilities

Strategic Planning & Growth

• Build Strategy: Design and execute comprehensive referral marketing strategies to increase patient flow from target micro-markets.
• Identify Sources: Map out and target high-potential referral sources.
• Institutional Tie-ups: Establish formal partnerships with corporate entities, public sector units (PSUs), embassies, and regional medical facilities.

Team Leadership & Execution

• Lead Team: Supervise, mentor, and motivate
• Field Monitoring: Track daily field activities, doctor visits, Continuing Medical Education (CME) programs, and health camps
• Target Management: Ensure achieving predefined metrics for lead generation, doctor conversions, and revenue growth.

Relationship Management & Coordination

• Doctor Engagement: Build long-term trust and professional goodwill with visiting consultants and referring physicians.
• Internal Coordination: Work closely with clinical departments, front-desk teams, and admission desks to ensure a smooth patient journey for all referred cases.
• Grievance Resolution: Address queries, feedback, and operational concerns raised by referring partners immediately.

Analytics & Reporting

• Data Tracking: Maintain robust databases of referral leads, conversion rates, and downstream revenue.
• Performance Audits: Generate weekly and monthly analytics reports highlighting high-performing specialties, successful outreach campaigns, and areas of patient leakage.

Preferred candidate profile

• Education: Bachelors degree in Business Administration, Marketing, or Healthcare Management; an MBA is strongly preferred.
• Experience: 10 to 15 years of overall sales/marketing experience, with at least 4 years managing healthcare or hospital referral networks.
• Leadership: Proven track record of handling and driving high-performance field teams.
• Soft Skills: Exceptional interpersonal, communication, and relationship-building capabilities with local medical fraternities.
• Local Knowledge: Sound geographic awareness of the local market and fluency in the regional language.