Head Performance Marketing

Job Description Performance Marketing Head

Company: MyOrl-Care Pvt. Ltd.

Location: B-77, 1st Floor, NICE MIDC, Satpur, Nashik – 422013

Designation: Performance Marketing Head

Department: Marketing

Reports To: Founder & CEO

About MyOrl-Care

MyOrl-Care Pvt. Ltd. is an innovative oral healthcare company committed to transforming oral hygiene through patented, prevention-focused products. We are building India’s next leading D2C oral care brand across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, Myntra, our own website, and global marketplaces.

Role Overview

We are looking for a highly analytical and growth-oriented Performance Marketing Head who can own customer acquisition, scale profitable revenue, and optimize digital marketing campaigns across all online channels. The ideal candidate has strong experience in D2C brands and understands unit economics, attribution, and performance scaling.

Key Responsibilities

Performance Marketing

* Plan, execute and optimize paid campaigns across:

* Meta (Facebook & Instagram)

* Google Ads

* YouTube

* Amazon Ads

* LinkedIn (when applicable)

* Manage monthly digital marketing budgets efficiently.

* Scale customer acquisition while maintaining profitability.

Campaign Optimization

* Improve:

* ROAS

* CAC

* MER

* CTR

* Conversion Rate

* Cost Per Purchase

* Continuously optimize creatives, audiences, bidding strategies and landing pages.

Data Analytics

* Monitor KPIs using:

* Google Analytics 4 (GA4)

* Google Tag Manager

* Meta Business Suite

* Amazon Advertising Console

* Looker Studio

* Build daily, weekly and monthly dashboards.

* Generate actionable insights from campaign data.

Funnel Optimization

* Improve website conversion rates.

* Optimize checkout flow.

* Reduce cart abandonment.

* Improve customer journey.

Growth Strategy

* Develop acquisition strategies.

* Build retargeting funnels.

* Execute remarketing campaigns.

* Launch new customer acquisition initiatives.

* Drive customer retention campaigns.

Creative Collaboration

Work closely with:

* Graphic Designers

* Video Editors

* Content Team

* Social Media Team

Develop:

* High-converting ad creatives

* Landing pages

* Video ads

* UGC campaigns

Marketplace Performance

Manage advertising and promotions on:

* Amazon

* Flipkart

* Blinkit

* Zepto

* Swiggy Instamart

Optimize:

* Sponsored Ads

* Product visibility

* Search rankings

* Conversion rates

Budget Management

* Allocate marketing budgets efficiently.

* Forecast revenue.

* Track marketing ROI.

* Improve marketing efficiency.

Key Performance Indicators (KPIs)

* ROAS

* CAC

* MER (Marketing Efficiency Ratio)

* Customer Acquisition

* Website Conversion Rate

* Cost Per Purchase

* Revenue Growth

* New Customer Growth

* Repeat Purchase Rate

* AOV (Average Order Value)

* TACoS (for Amazon)

* ACoS (for Amazon)

Required Skills

* Meta Ads

* Google Ads

* Google Analytics 4

* Google Tag Manager

* Amazon Ads

* Performance Marketing

* CRO (Conversion Rate Optimization)

* Attribution Models

* SEO fundamentals

* Email Marketing

* WhatsApp Marketing

* Excel

* Looker Studio

* Data Analysis

Experience

* 5–8 years in Performance Marketing.

* Minimum 3 years in a D2C consumer brand.

* Experience managing annual digital marketing budgets of 1 crore or more.

* Proven track record of scaling profitable online sales.

Preferred Industry

* D2C Brands

* FMCG

* Personal Care

* Healthcare

* Consumer Goods

* E-commerce

Educational Qualification

* MBA (Marketing) preferred.

* Bachelor’s degree in Marketing, Business, Engineering or a related field.

Compensation

* CTC: 12–18 LPA (Negotiable based on experience and performance)

Why Join MyOrl-Care?

* Opportunity to build one of India’s fastest-growing oral healthcare brands.

* Lead performance marketing across India and global markets.

* Work directly with the Founder & CEO.

* Drive innovation with patented products and cutting-edge digital growth strategies.

* High ownership, rapid learning, and significant career growth opportunities.