Head - Performance Marketing - User Acquisition

Company Overview:

TranZact AI (FCB Technologies Pvt Ltd) is a leading B2B SaaS platform dedicated to digitizing the manufacturing ecosystem in India. By providing an integrated suite of tools for procurement, sales, and inventory management, the company enables SMEs to streamline their operations and transition from manual processes to data-driven decision-making. Operating at the intersection of fintech and supply chain technology, TranZact is scaling rapidly to become the digital backbone for millions of manufacturing businesses across the country.

Role Overview:

As the Head of Performance Marketing for User Acquisition, you will lead the strategy and execution of all paid growth initiatives to drive high-quality customer acquisition. You will work closely with the product, sales, and data analytics teams to build a scalable acquisition engine that balances aggressive growth with sustainable unit economics. This role is pivotal in shaping how the company reaches its target audience, directly influencing the top-of-funnel growth and the overall market penetration of the TranZact platform.

Key Responsibilities:

- Develop and execute comprehensive performance marketing strategies across digital channels to drive consistent user acquisition and platform adoption.

- Manage and optimize large-scale marketing budgets, ensuring high ROI and efficient customer acquisition costs across diverse campaigns.

- Oversee end-to-end campaign management, from creative conceptualization and A/B testing to performance tracking and final reporting.

- Implement advanced marketing automation workflows to nurture leads and improve conversion rates throughout the user journey.

- Drive continuous conversion rate optimization by analyzing user behavior data and refining landing pages, funnels, and ad messaging.

- Collaborate with the product team to integrate mobile marketing strategies that enhance app engagement and user retention.

- Monitor market trends and competitor activities to identify new growth opportunities and maintain a competitive edge in the B2B SaaS landscape.

Required Skillset:

- Demonstrated expertise in managing high-budget performance marketing campaigns with a proven track record of scaling user acquisition in a B2B or SaaS environment.

- Strong analytical mindset with the ability to translate complex data sets into actionable growth strategies and budget allocations.

- Proficiency in marketing automation tools and CRM platforms to streamline lead management and improve conversion efficiency.

- Exceptional communication skills to effectively collaborate with cross-functional stakeholders and articulate marketing performance to leadership.

- Ability to thrive in a fast-paced, high-growth environment, demonstrating agility in adapting strategies based on real-time performance metrics.

- A minimum of 4- 6 years of experience in performance and growth marketing roles, ideally within the technology or digital product sector.

- A bachelors degree in business, marketing, or a related quantitative field from a reputed institute is preferred.