Head Online Marketing

Role & responsibilities

Job Description Online Marketing Head

Position: Online Marketing Head
Department: Marketing & E-commerce
Experience: 8+ Years
Location: NIBM, Pune

Role Overview

We are looking for a strategic and business-oriented Online Marketing Head who will take end-to-end ownership of the company’s online business, digital growth, brand presence, and expansion.

The role will be responsible for strategy building, revenue growth, P&L management, team leadership, marketplace and website performance, branding, content, business development, and expansion across digital channels.

Key Responsibilities

1. Business & Growth Strategy

• Develop and execute the overall online business and growth strategy in line with company objectives.
• Own online revenue targets and develop strategies to achieve and exceed business goals.
• Identify new growth opportunities, channels, markets, products, and customer segments.
• Build scalable strategies for long-term business expansion and profitability.

2. P&L & Performance Management

• Own the online business P&L, revenue, contribution, and profitability.
• Monitor and optimize key metrics including ROAS, CAC, AOV, conversion rate, retention, LTV, and marketing ROI.
• Develop budgets and ensure effective allocation of marketing spends across channels.
• Drive profitable growth while maintaining healthy acquisition and retention economics.

3. E-commerce & Marketplace Growth

• Lead the growth of the company website and marketplaces.
• Develop marketplace strategies covering assortment, pricing, promotions, visibility, content, inventory coordination, and sales growth.
• Improve website traffic, engagement, conversion, AOV, and overall customer experience.
• Identify opportunities to improve the complete online customer journey from acquisition to purchase and retention.

4. Branding & Marketing

• Lead the overall digital brand strategy and brand-building initiatives.
• Develop integrated campaigns across performance marketing, social media, influencers, content, and other digital channels.
• Ensure consistent brand positioning and communication across all online touchpoints.

5. Content & Creative Strategy

• Own the content strategy for website, marketplaces, social media, campaigns, and digital platforms.
• Work closely with creative and content teams to develop high-performing communication and marketing assets.
• Ensure content supports both brand building and business conversion.

6. Team & Manpower Management

• Build, lead, and manage the online marketing and e-commerce team.
• Define KRAs, KPIs, targets, and performance metrics for the team.
• Identify manpower requirements and build the right organizational structure to support business growth.
• Mentor and develop team members while creating a high-performance culture.

7. Business Development & Expansion

• Identify and develop new business partnerships, digital channels, marketplaces, and revenue opportunities.
• Evaluate new markets and expansion opportunities.
• Build strategic partnerships that can accelerate customer acquisition and business growth.

8. Data, Analytics & Decision Making

• Establish a strong performance-driven culture using data and analytics.
• Regularly review business dashboards and channel performance.
• Translate customer, market, and business data into actionable growth strategies.
• Continuously test, optimize, and scale high-performing initiatives.

9. Cross-functional Leadership

• Collaborate with Sales, Product, Operations, Supply Chain, Finance, Creative, and Customer Experience teams.
• Ensure marketing and business strategies are aligned with inventory, product availability, customer experience, and profitability.

Key Performance Indicators

• Online Revenue & Growth %
• Overall E-commerce P&L & Profitability
• ROAS & Marketing ROI
• CAC & Customer LTV
• Website Conversion Rate
• AOV & Repeat Purchase Rate
• Marketplace Revenue & Growth
• Website Traffic & Customer Acquisition
• Brand Reach & Engagement
• New Channel / Market Revenue
• Team Productivity & Performance

Ideal Candidate

• 8+ years of experience in E-commerce, Digital Marketing, Online Business, or Growth roles.
• Strong experience in managing websites, marketplaces, performance marketing, branding, and digital business growth.
• Proven track record of managing revenue targets, marketing budgets, and P&L.
• Strong understanding of ROAS, CAC, LTV, conversion optimization, customer acquisition and retention.
• Experience in building and managing high-performing teams.
• Strong commercial mindset with the ability to balance growth, brand building, and profitability.
• Entrepreneurial approach with strong ownership, strategic thinking, and execution capabilities.

What We Are Looking For

A business-first marketing leader who can build the strategy, lead the team, own the numbers, strengthen the brand, and ultimately scale the company's online business and profitability.