Head of Youtube Channel Manager

Role & responsibilities :

1. Monetization Strategy

• Develop and own the overall monetization strategy across Pinkvillas social and video ecosystem.
• Identify new and scalable revenue opportunities across social platforms and video channels.
• Develop annual and quarterly monetization plans and revenue targets.
• Identify emerging monetization formats, platforms and commercial models.
• Balance revenue generation with audience experience and content quality.

2. Social & Video Monetization

• Drive monetization across: YouTube, Instagram, Facebook, Snapchat and other relevant social and video platforms
• Maximize revenue from platform advertising and available monetization programs.
• Identify opportunities to improve revenue yield from existing content and audience.
• Develop platform-specific commercial strategies based on audience behaviour and content formats.
• Explore new formats for monetizing short-form and long-form video content.

3. Original IPs & Sponsorships

• Develop innovative Original IPs and sponsorship opportunities across social and video platforms.
• Create scalable commercial formats for brands and advertisers.
• Work closely with Content, Production, Social Media and Sales teams to develop integrated brand solutions.
• Develop and monetize original content properties and IPs.
• Identify opportunities for category-specific sponsorships and long-term brand associations.
• Build repeatable commercial formats rather than relying only on one-off campaigns.

4. Revenue Growth & Business Development

• Identify new revenue streams and commercial opportunities.
• Develop monetization packages and propositions for brands and agencies.
• Work closely with the Sales team to convert platform opportunities into revenue.
• Build strong relationships with advertisers, agencies, brands and relevant digital ecosystem partners.
• Identify high-value categories and advertisers aligned with Pinkvilla’s audience.
• Explore strategic partnerships that can contribute to revenue growth.

5. Data & Revenue Optimization

• Establish and monitor key monetization metrics and revenue dashboards.
• Analyze content and platform performance to identify revenue opportunities.
• Track metrics such as:
• Revenue per user
• CPM / CPC / CPV
• Video monetization
• Ad yield
• Engagement
• Views and watch time
• Audience growth
• Revenue by platform and content type
• Use data and audience insights to optimize monetization strategies.
• Develop revenue forecasts and track performance against targets.

6. Content & IP Monetization

• Identify content categories and formats with strong commercial potential.
• Work with content teams to develop commercially viable original formats and IPs.
• Build sponsorship opportunities around shows, series, events and special content properties.
• Identify opportunities to extend successful content formats across multiple platforms.
• Develop long-term monetization strategies for high-performing IPs.

7. Cross-Functional Leadership

• Work closely with Sales, Content, Editorial, Social Media, Video, Production and Marketing teams.
• Ensure monetization opportunities are incorporated into content planning and new formats.
• Partner with senior leadership on new revenue initiatives.
• Establish processes for testing, measuring and scaling monetization opportunities.
• Lead and mentor the monetization team.

Key Requirements

• 10–12 years of experience in digital media, social media monetization, video monetization, digital advertising, media revenue or a related field.
• Proven experience in social and video platform monetization.
• Strong understanding of YouTube, Instagram, Facebook and other digital platforms.
• Proven track record of driving digital revenue growth.
• Strong understanding of advertising and sponsorship models.
• Strong commercial and business-development acumen.
• Data-driven approach to revenue optimization.
• Strong stakeholder management and cross-functional leadership skills.
• Ability to build new revenue models and commercial opportunities from the ground up.

Preferred Experience

• Experience in digital media, entertainment, publishing, OTT, social media or creator economy.
• Strong experience in YouTube monetization and digital video.
• Experience working with social media platforms and their monetization ecosystems.
• Experience developing branded content and sponsorship models.
• Experience creating and monetizing original content/IPs.
• Strong network across advertisers, agencies and brands.