Head of User Acquisition

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are seeking a highly systematic Head of User Acquisition to build and lead a centralized User Acquisition department at Ruby Labs, delivering UA-as-a-Service across our portfolio of subscription products. Reporting directly to our Chief Marketing Officer, you will centralize operations, own a unified strategy across all paid traffic channels. You will manage and mentor a distributed team of UA Managers across the portfolio, driving efficiency, consistency, and a data-driven approach to scaling paid acquisition. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and rigorous execution. The bar is high, and strong performance here is directly and significantly rewarded.

KEY RESPONSIBILITIES

• Strategic Ownership & Department Building:

  • Define and own the UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, and others).

  • Develop scalable processes, SOPs, testing frameworks, and reporting systems.

• Team Leadership & Management:

  • Manage and mentor a team of cross-platform UA Managers embedded across product teams.

  • Lead hiring, onboarding, training, and performance management across the UA function.

  • Build a high-talent-density culture that rewards performance, collaboration, and growth.

  • Drive knowledge sharing across teams so best practices become standard practice.

• Performance Marketing Execution:

  • Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS

  • Develop and implement strategic growth plans based on LTV: CAC ratios, retention, onboarding conversion, and ARPU

  • Partner with data science to create and refine advanced analytics and attribution models

  • Own the testing roadmap: A/B tests, geo-expansion, channel scaling, testing of new channels, and creative iteration.

QUALIFICATIONS

• Experience:

  • 7+ years in performance marketing, including 3+ years in a senior leadership role overseeing UA at scale.

  • Proven background in subscription-based D2C products across multiple verticals.

  • Proven track record managing multi-million dollar monthly paid budgets.

  • Experience directly managing and developing a team of 5+ UA professionals.

• Technical Skills:

  • Deep platform knowledge across Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display channels.

  • Strong quantitative and analytical skills, with fluency in Omni Analytics, Mixpanel, Google Analytics, and Excel/SQL.

  • Experience building and scaling teams, setting KPIs, and operating under a centralized structure.

• Personal Qualities:

  • Builds structure and repeatable systems rather than relying on personal effort or one-off fixes.

  • Deeply hands-on and fully accountable. Engaged in the details, not just oversight.

  • Holds the team to an exacting standard for execution quality and results.

• Adaptability:

  • Consistently pushes for better, faster, more efficient performance, and iterates quickly when something isn't working.

  • Strong management instincts. Hires, coaches, and develops A-players while holding the team accountable.

LOCATION

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

BENEFITS

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

INTERVIEW PROCESS

After submitting your application, we conduct a thorough review, which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Home Task Assignment

• Final Interview (60 minutes)

LIFE AT RUBY LABS

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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